Hitchhiker’s Guide to the #GenerationY Investor
Hashtags, apps and status updates – welcome to the world of Generation Y. Masters of everything hip and high-tech, Generation Y-ers, commonly understood to consist of those born between 1980 and 2000, are, according to an article in Time Magazine, sometimes labelled as lazy, entitled, selfish, shallow and fame-obsessed. Ask any Generation Y-er about these stereotypes though and the likely response, distributed across a multiplicity of social media, would be something like, ‘nobody understands us’ - and they would probably be right.