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The art of storytelling

01 August 2017

What is effective communication, if not marketing itself but the dark art of storytelling?

Trust… not offered by a machine

01 August 2017

How consumers think is the elusive Holy Grail for both consumer science and neuroscience researchers. Of particular interest is the emotional rationale for decision making which is receiving the most attention.

Customer service: the ultimate gauge

01 August 2017

For most businesses their key focus remains excellent service delivery. However, while we would like to believe that customers are satisfied with the treatment and care afforded to them, the only people that can truly answer this question are the customers themselves.

Simplicity is a real hard nut to crack

01 August 2017

In the world of product innovation, are we getting it right? In essence, keeping things simple during product development is counter intuitive and more difficult than it sounds.

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The strongest deterrent against FSP compliance missteps is or should be:

Answer

A criminal conviction Debarment Fine or penalty Any of the above can work

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