In recent years, client centricity has been put at the forefront of the way in which organisations conduct business. Product pushing, previously used to drive sales volumes, has taken a back seat to organisations now offering tailored solutions designed to suit clients’ individual needs.
While clients are becoming accustomed to having more choices being made available to them, the reality is that they are often not as interested in the product as they are in solutions to their challenges. In order for organisations to differentiate themselves from their competition, they need to ask themselves if their solutions meet their clients’ needs and expectations.
The financial wellness and safety of all clients, families, businesses and communities is central to the Momentum Short-term Insurance’s existence. The insurer’s offerings align to this message of safety through two of its most recently launched offerings – Safety Score and SafeTrack.
Optimum safety solutions
Given that we live in a world where the general safety of our families is such an important part of our daily lives, it is no wonder that so much emphasis is being placed on increasing one’s safety and implementing safety measures to protect those we love. By helping consumers become more aware of and increasing their safety now, they can reduce their risk and ultimately increase their financial wellness in the long-term.
The Safety Score is an innovative tool, made up of three questionnaires designed to help measure consumers’ personal, vehicle, and home and environment safety status. The assessment is available to all consumers, even if they are not Momentum clients. This tool rewards clients for becoming more informed about personal safety and also makes suggestions on how clients can improve their safety. The safer the client is, the higher his or her Safety Score.
Reinforcing positive behaviours
By completing the Safety Score, the client can get a cash-back safety bonus of up to 20% of their Momentum Short-term Insurance premiums per year, even if they claim. There are points to boost status if the client is also a Multiply wellness and rewards programme member. Plus, the client gets discounts from the safety partners to improve his or her safety.
Momentum Short-term Insurance also believes in empowering financial advisers and clients to improve their safety through its innovative mobile apps. Aside from improvements to the existing app suites, ShorTerm Broker and ShorTerm Client, one of the latest safety apps is SafeTrack, a family locator app that allows clients to set a safe zone around their children and/or loved ones’ location, and sends them notifications if or when they leave the safe zone.
Innovative sphere
The mobile application suite is available to both brokers and clients, and can be downloaded from Google Play or the Apple App store for free. Clients can then invite loved ones to download and use the app, even if they are not Momentum clients.
Once a loved one has confirmed his or her details, he or she will need to give consent to SafeTrack for the client to track them. When this is done, enter the location and a safe radius to set the safe zone and set the alert period to receive notifications if the child or dependant leaves the safe zone. A map view allows the client to check the child or dependant’s current location, as well as hospitals and police stations in the specified safe zone.
Getting cash back for staying safe, practical recommendations on how to be safer, and peace of mind when we are not able to keep a watchful eye over our loved ones proves that organisations such as Momentum Short-term Insurance are taking client centricity to a whole new level.
By offering practical solutions to real problems that consumers face on a daily basis, they can make better informed decisions that could impact their financial wellness and safety in the long-term.
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