Delving into untapped market potential

Our readers are always keen to hear the expert’s opinion on the year ahead and what business might be like for the year to come. As a value add for you and your clients, we focus on two separate features in this edition, namely Small to Medium Size Enterprises (SMEs) and blue collar workers.

SME arena

Small to Medium Size Enterprises (SMEs) have a noteworthy part to play in boosting our financial development rate. However, they tend to offer few incentives to their employees due to high operating costs. With the above, how do clients persuade the good employees to remain with the company when SMEs must be more nimble and strategic to compete with large companies in a sluggish economy?

This is where you come in. In this feature we take a look at your role as the adviser and the potential solutions you can offer to your clients businesses when it comes to offering retirement planning, basic cover, life insurance in the SME environment, some of the risks owners and how insurance can mitigate the impact of such risks.

Blue collar zone

On a more personal note, your clients often have the need to look after the people who have been part of their lives for a very long time. In this instance, we are referring to their domestic workers, gardeners etc.

In simply adding value to the client’s life, this feature explores the unique offerings and solutions available to blue collar workers for example, retirement or death benefits, choosing the right investment and considering when and how to tackle this challenge. You as an adviser have a role to play.