Add spice to your client acquisition and retention strategies with Lifestyle and Loyalty Solutions

Europ Assistance South Africa’s (EASA) Lifestyle and Loyalty Solutions supportclient acquisition and retention strategies by offering your clients relevant value added products and services. It enables even the smallest brokerage or financial services practice to enhance their offering to clients.

The solutions offered are is perfect to incentivise, motivate and track your client behaviour regardless of whether you conduct business in the healthcare, insurance or investment space. "We cover a broad spectrum of client groupings and our offerings areis flexible and dynamic enough to cater for each of these segments,” says EASAs Chris van Rensburg.

Lifestyle and loyalty solutions are a cost effective way for smaller financial services practices to differentiate their products and services from those offered by the competition. And they are easier than ever to implement. All you need to do is contact Europ Assistance to tailor make a lifestyle and loyalty program that makes sense to your practice and adds value to your clients.

You can rest assured their solutions are best in class. "There is competition in the lifestyle and loyaltymarket, but none that matches Europ AssistanceeEASA across market segments,” notes Europ AssistanceEASA’s SpokespersonChris van Rensburg. "As leaders in value-add offerings we have recently acquired Randgo and Moregolfgetaways, partnered with the industry specialists to further enhance and provide the market with products that continually surpass that of our competitors”.

The main benefit to your practice is that you can expand yourrisk and savings "only” interaction with clients to include a comprehensive range of discounts on entertainment and travel products, including movie tickets, books, flights and accommodation to name a few.

Ashort-term insurerthat is keen to retain and acquire new clients on their motor book could, for example,be provided with a solution in line with its intended demographic… The package could include items such as GPSs, batteriesvehicle maintenance discounts and roadside assistance in addition to the benefits already mentioned.

Overall you can structure an offering to consumers that includes discounted lifestyle benefits, coupons andvoucher offerings, value added benefits and other special offers. Your clients can redeem these options via call centre, web, mobile application or print. The quality products and services in various formsform save members on average about R173hundreds a month through eating out, takeaways and movies alone!

One of the objections that smaller practices raise when considering lifestyle and loyalty solutions is the additional administrative burden. This need not be the case with an experienced partner such as Europ AssistanceEASA. Europ AssistanceeEASA’S SpokespersonconcludesChris van Rensburg concludes: "We work hand in hand with you to ensure that the end user (your client) benefits from the solution without impacting on the existing broker / client relationship”.

Brokers should be aware that the primary aim of the Lifestyle and Loyalty Solution is client acquisition and retention rather than additional premium. There is an opportunity, however, to pass on a small mark up to clients for the service. (The brokerage pays Europ Assistance for the benefit and recovers such monies from clients).

EASA believes that increased broker awareness around Lifestyle and Loyalty Solutions will result in wider take-up of the benefit.The value of these solutions is not fully understood by the market currently. When structured and marketed correctly – and by carefully matching your objectives with clients’ needs – you can achieve unprecedented acquisition and retention results.

You must always make sure to align your business objectives with your Lifestyle and Loyalty Solution to ensure its longevity. The Europ AssistanceEASA team is dedicated towards providing a rewarding relationship to equip you with the tools to better service your clients. We live the Europ Assistance brand: "You live, we care!”