From funeral to futures: Elevating underwritten Life Insurance in South Africa’s Retail Mass Market
For decades, insurance in South Africa’s mass market has been synonymous with funeral cover. It’s what many grew up knowing – a safety net when the worst happens. Funeral cover is trusted, widely adopted, and well-understood. It offers cultural alignment and the dignity of a proper farewell. That’s why Old Mutual’s funeral cover is designed with our customers in mind, offering quick payouts and customisation at its core.