Long-term risk considerations for clients who like Adrenaline Kicks
26 November 2013
A few years ago, extreme or action sports were reserved for a brave few and the requirements were fairly simple — with the right kit, the right place and a generous dose of courage you were ready to go. But things have changed and these days action sport is a multi-million dollar industry. In fact, the total number of participants in the five most popular action sports – skateboarding, paintball, wall climbing, mountain biking and trail running - is more than 40 million in the USA alone, according to a report by Global Industry Analysts. And South Africa has not escaped the trend. Sports such as mountain biking are rapidly growing in popularity, motorsport remains a firm favourite among speed junkies and even cage fighting is gaining infamy among executives keen to work out their stress with some one-on-one bare knuckle combat.