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Category Life Insurance

FMI Income First campaign

02 December 2019 FMI

When you last met Patrick, he was what life insurer FMI (a Division of Bidvest Life Limited), calls an 'Early Earner': 25, a recently qualified electrician, no dependants and a new set of wheels to his name. He's matured somewhat since then. At 32, he's taken the leap to open his own electrical business and marry the girl of his dreams. Together, they've had a child and bought their first family home.

Patrick's biggest challenge right now is to find balance. He's looking for harmony between working hard and building his business, whilst spending time with his wife and being the family man he wants to be. He craves the opportunity to enjoy the small rewards life has to offer, while securing a comfortable financial future for himself, his family and the staff he supports in his business.

Patrick's current life stage falls neatly into what FMI calls, 'Adulting: mid-30s, married with one or two children, and a average debt load that consists mainly of home and car loans. Their income is the fuel for thier dependants, while they juggle building a career, buying a house and starting a family.

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