From funeral to futures: Elevating underwritten Life Insurance in South Africa’s Retail Mass Market
27 June 2025
For decades, insurance in South Africa’s mass market has been synonymous with funeral cover. It’s what many grew up knowing – a safety net when the worst happens. Funeral cover is trusted, widely adopted, and well-understood. It offers cultural alignment and the dignity of a proper farewell. That’s why Old Mutual’s funeral cover is designed with our customers in mind, offering quick payouts and customisation at its core.