Who’s normal is this anyway?
28 November 2022
As the world emerges from pandemic, more and more corporations, economists and politicians are trotting out the phrase ‘new normal’ to describe permanent changes to the business and societal norms that were accepted prior to the two-year-long COVID-19 and lockdown interruption. The phrase, they say, describes the accelerated adoption of technology by businesses and consumers, and the emergence of hybrid home-and-office work arrangements, among others. But is this ‘new normal’ useful when offering financial or risk advice to you clients?