Greenwashing – What is it and how can you avoid it?
07 January 2022 | Investments | General | Prof. Evan Gilbert - Strategist, Paulina Mwenda and Bafana Motshweni from Momentum Investments
The growth of interest in ESG-related investment strategies is an incentive to create an investment solution that ‘looks green’ rather than one that reflects a meaningful commitment to a strategy with meaningful implementation of relevant ESG dimensions.
Due to the challenges of the availability of accurate and complete data in assessing the effect in the sustainable investing space, the practice of ‘greenwashing’ has grown.
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