Women triumph at the FPI

Powerhouse at the FPI - from left to right: • Adele Whyte • Lelané Bezuidenhout • Roxanne van Blerk

Lelané Bezuidenhout, CEO of The Financial Planning Institute of Southern Africa (FPI), has announced the promotion of Adele Whyte to Head of the Membership Hub with effect from 1 July, and the appointment of Roxanne van Blerk as the new Head of Certification and Standards with effect from 1 August.

Adele has worked in the insurance industry for 28 years, most of which was in learning and development in the corporate space.  She joined the FPI in 2011, and in 2012 was tasked to set up the now very successful, Centre of Professional Development.   She is heartened by her new role as the Head of the Membership Hub and feels privileged to unite the team of CERTIFIED FINANCIAL PLANNING® professionals in Southern Africa.  “The challenging part of this role is going to be to serve our members in a way that’s meaningful, relevant and helpful, which aligns with the FPI’s overriding objective, which is to serve its members,” says Adele.    

Roxanne is a CERTIFIED FINANCIAL PLANNER® professional and has worked in the academic environment since 2009, including lecturing at the University of Johannesburg.   Her overriding objective as Head of Certification and Standards is to create an awareness of the value of financial advice and the significant impact it has on the quality of life.   Roxanne says, “financial planning is not just a career; it’s a personal calling.”  One of her immediate challenges is to heighten the community awareness of the value of the CFP® certification and to raise the academic bar and entry-level to the profession.

Lelané says “It gives me great pleasure to reward and promote women who have proven to be worth their weight in gold to the FPI.  They both have momentous tasks ahead of them, and I’m here to support them every step of the way.”