orangeblock

Shifting deadlines and long-overdue discussion papers impact heavily on financial advisors

Justus van Pletzen, CEO of the FIA

A regulatory framework is necessary in all forms of life. It gives order to chaos and allows the industry and regulators to establish an understanding which creates a favourable working environment. However, there is a fine line between regulation and ove

Our members accept regulatory interventions such as the Financial Advisory and Intermediary Services (FAIS) Act of 2002 and the enforcement structures put in place to police it. We also participate in the debates that inform legislation and assist our members in clearing regulatory hurdles as they arise.

Since our 2008 launch the FIA has supported the Financial Services Board (FSB) and National Treasury on most of the initiatives taken to fine-tune industry regulation to the benefit of financial services consumers.

No place for a super regulator

That said, we note with concern the current media discourse on the powers and legitimacy of the FSB, in particular the desire of the regulator to increase its powers and absolve itself from any and all ‘mistakes’.

In his response to an article by David Gleason (FSB exculpates itself in advance, Business Day, 20 June 2013) Ismail Momoniat, deputy director general at Treasury, writes: “Once we accept that a regulator is necessary, it then follows that regulators such as the FSB should be protected from liability when exercising its powers in good faith.”

Michael Coulson (letter to Business Day, 4 July) disagrees. “Good faith is no defence in a court of law,” he says. “The more powers are given to officials who are otherwise accountable to nobody, the greater the need for a regulator to be held liable for errors or misjudgements.”

Entrenching power through law

Yet the Financial Services Laws General Amendment Bill 2012 – also known as the Omnibus Bill – proposes major amendments to 11 financial sector laws, ranging from the Pension Funds Act to the FAIS Act. In its current form this Bill does exactly what Momoniat proposes: It seeks to inflate the regulator’s powers and indemnify the FSB.

Can the FIA accept a financial services landscape where certain parties enjoy absolute legal indemnity? We do not believe that the regulator, the consumer, or even the President should be unaccountable.

Our members already experience this ‘free from liability’ attitude in their dealings with the FAIS Ombud, the dispute resolution scheme established by the FAIS Act. Complaints against risk and financial advisors are frequently resolved in favour of the consumer with scant concern for fairness or the law.

Many Ombud determinations have been questioned on the grounds that the scheme does not follow established legal principles, is inconsistent in the application of provisions of the FAIS Act and denies leave to appeal as a standard operating procedure.

An unfair burden

“The structure of South Africa’s financial services enforcement environment means that intermediaries are the ‘catch all’ for consumers seeking redress due to losses incurred at every stage of the product lifecycle,” says Justus van Pletzen, CEO of the FIA. “As a result our risk and financial advisors are even held liable for institutional failure.”

“Despite our members doing everything possible to provide a professional service to their clients – and doing so within the frameworks established in law – financial advice has become a risky business. It is as if the intermediary is the only person in the financial services chain that is being held up to scrutiny.”

Treat advisors fairly too

The FSB expects financial services providers to treat financial consumers fairly. It makes sense then that the same courtesy be extended by the regulator to risk and financial advisors. As part of this fair treatment the regulator should consider the impact of both increasing legislative intervention and regulatory uncertainty on financial services businesses.

“The small and medium-sized practices that fit our typical member profile face many operational difficulties,” says Van Pletzen. “Like any profession or business they engage in short, medium and long term strategic planning – a process made virtually impossible due to regulatory uncertainty.”

It is worth considering how regulation, shifting deadlines, rising compliance costs and remuneration reviews impact South Africa’s risk and financial advisors.

An intermediary’s point of view

As a practicing financial services intermediary I welcome the positive changes that have shaped my industry over the past decade. I fully support the requirement for fit and proper advice and was first in line to fulfil my regulatory examination requirement. I have experienced ‘first hand’ the benefits to my business, my staff and my clients of increased professionalism in the industry.

The difficulty I have is in determining what is required from my business over the next five years. Instead of the clear roadmap the industry was issued with a decade ago the way forward is now clouded by delays, confusion and uncertainty.

The biggest confusion stems from compliance requirements in a changing regulatory environment. In addition to providing good financial advice to my clients I must also worry about my ability and mandate to provide on-going advice and support.

From clarity to cloudiness

Five years ago I knew that I would have to complete regulatory exams (level 1 RE) after which I would have to tackle level 2 product exams and Continuous Professional Development (CPD). The industry responded positively to the level 1 requirement and has since complied. We also planned extensively around implementing level 2 and CPD.

But the FSB had to pull the plug on the project in the very year implementation was due. While I welcome their decision – the industry was not ready (in terms of infrastructure and resources) to implement this regulatory pipe dream – it creates more uncertainty. Instead of proposing a new time frame for level 2 and CPD, or scrapping the proposals in favour of a more workable solution, the FSB has indefinitely delayed its guidance on the matter.

Both the intermediary and product providers have pushed hard to meet the various deadlines set by the regulator only to be faced with last minute reprieves. We need achievable deadlines, set once and then adhered to!

Long delays and uncertainty

The ‘waiting game’ is wreaking havoc across the financial services landscape. What we need from the regulator is professional service and fair treatment. Answer my correspondence swiftly, do not stall on policy discussion and debates, steer clear of becoming an ‘all powerful’ and dictatorial regulator and consider practicality when passing laws.

I would also venture that the industry needs a breather from the flood of regulation and legislation it is currently subject to. Each new law requires financial services providers to implement new systems and procedures – often at huge cost – despite the current environment offering more than enough protection to consumer and provider alike.

The ‘Elephant’ in the room

I have to operate my businesses without any certainty around the nature of or quantum of my income. The regulator holds me accountable for my clients’ financial wellbeing on the one hand – while making every possible effort to limit my remuneration for this risky service on the other. Whether I’m involved in the short term, long term, financial planning (risk and investment) or healthcare discipline, my income is under attack.

I frequently hear from industry associations, from regulators and from insurers that commission and fees are being done away with in countries such as the UK and Australia. My questions: How can anyone expect an intermediary to offer professional services without compensation? And how can I run my business and protect financial services consumers if I am not sure how and if I will be remunerated going forward?

Final words

“As an industry we hope the Retail Distribution Review (RDR) will shed light on what constitutes fair remuneration in the financial advice space,” concludes Van Pletzen.

“Our wish is that the RDR focuses on a fair level of remuneration to enable an intermediary to run a professional advice business and fulfil their obligation of providing good financial advice to their clients – today and into the future.

“Uncertainty about regulation – uncertainty about what constitutes financial services and advice – and uncertainty about levels and methods of remuneration are causing more harm than good across the industry.”

Editor’s thoughts:
The FSB has been contacted for comment and the FAnews will be doing a follow up article once it receives their feedback. Do you feel that the FIA’s concerns are legitimate? Please comment below, interact with us on Twitter at @fanews_online or email your thoughts jonathan@fanews.co.za.

Comments

Added by Sensless Sam, 18 Jul 2013
A great article! At last someone is saying what has to be said without fear of being targeted somehow by the Regulators. Lets continue this debate, and win, otherwise we'll have thousands leaving the industry just as they have after RDR was introduced in the UK. Why is it that regulators (wherever they are in the world) seem to be idiots who can never see the consequences that will result from their short sighted actions? It's not rocket science - all it requires is "common sense".
Report Abuse
Added by Clayton Francois, 15 Jul 2013
This appears to me to be the first positive thing the FIA has ever done for the broking fraternity, something that the majority of brokers will applaud you for. However we wish you had consulted us years back and stood behind us when all the regulations came into being, instead of saying that you had consulted with the broking fraternity and that the majority were in favour of the new regulations, exams etc, when in fact none of us were consulted - well not one of the many that I know, myself included.
Report Abuse
Added by John, 15 Jul 2013
I am so very, very tired of this. In a free market economy can we just not let market forces dictate what is best instead of a Big Brother "organisation" (which looks very disorganised). If we are continuously told that we are much more professional, educated, trained and provide an invaluable service to the public, why, why, why keep threatening us with lower remuneration? We jump through all your hoops which you dream up year after year, we accommodate every little gnit picking, pedantic piece of junk you throw at us and yet you insist on degrading our income earning potential, which is supposed to support a business, adviser, staff and family? . Can you for instance name any other industry where the workforce employed in said industry have up skilled, trained (sometimes at own expense) and improved at what they do for a living and yet had their income dragged down as a result? I think you will be hard pressed to do so. Your many veiled threats have stirred up the public, who face it are already not doing enough for themselves because of your ramblings, and this is only exacerbating the problem. Cutting our income is not the problem; justifying why the FSB is seriously becoming a stand out issue for me. Down with the FSB...
Report Abuse
Added by Ayanda, 15 Jul 2013
Well done FA News for voicing SOME of the very many concerns around an FSB (and their new masters the Treasury) that have gone "completely out of hand" as Johan van Zyl was recently quoted as saying. Apart from the massive uncertainty now infused into the industry by unaccountable, inexperienced and ill-incentivised persons who want to be even more unaccountable in future, they want even greater "draconian" powers to "intrude" in every future private financial transaction. You could have gone on to write about the intrusive, hugely confusing, industry disrupting, job-destroying, massively expensive cost of commission regulation that has now morphed into a micro-management scheme of things that attempts (illegally) to fix the prices of policy contract writing, documentation issue, claims servicing, etc, etc. under so called "Binder Regulations". This is to say nothing of the threatening and immeasurable TCF regulations and the potentially ruinous SAM requirements! No wonder last week's PwC Survey finds that it is the very regulation that is supposed to reduce risk that is now considered the biggest single risk to the future of the business in SA! Imagine what happens to an industry where 65%+ of executive time is taken up with regulation and compliance! Will more of this industry be forced to move itself and its jobs off-shore too, one wonders?
Report Abuse
Added by Fergus, 15 Jul 2013
The FSB is doing a wonderful job. Why attack it so harshly? They are looking after the consumers interests, are they not? But so are serveral other government created institutions doing vital work to regulate this industry. Viva! the consumer, I say! Just wondering who will be looking after the insterests of the consumer in years to come when the FSB has legislated all manner of shackle and prohibition on the broker/industry? Just curious. The red tape is all good and well for the consumer, but it seems that it is fast becoming debilitating to the industry. Now we add to this deadly foruma the absence of certainty of income? Hmmm. So dear FSB, may I enquire, many of us in the industry do this work because we enjoy the work we do, but in the absence of income or certainty thereof, I cannot see how many of its stalwarts and die-hards are going to do this line of work for charity.
Report Abuse
Added by Cynical Simon, 15 Jul 2013
Hearing about Julius Malema's aims and policies really generated much fear for the future in me but after I read this article[for which I am grateful] ,I doubt whether the future can be much worse than the present.
Report Abuse
Added by Eric, 15 Jul 2013
Thank you for this article. I am a member of the FIA and FPI, but feel that I am left without a voice, as the FSB, the Ombud and all the other new Job Creations Regulators take aim and a bite out of my business and right to earn income and provide for my family. This article is hopefully the first in many to come!! Show me how many people would be happy to hear, after doing business for years on end, they first have to write a series of exams (we did), they would have to pay licencing fees to a regulator with an agenda aimed at destroying your business (we do), that although you are required to provide a professional service, your income can be taken away due to lapses and you have to take the risk of that (we do), that you can be blamed for everything that can possibly go wrong (we do) and now if all of that is not enough, that our income can be taken away or ruled out by regulation?? And for what?? To protect the consumer?? Please!!! It will leave most small IFA's out of business and will lead to a mass market being without the individual care and advice that they now have access to. Only the rich will be able to afford FA's...so why all these regulations, why not just outlaw the whole financial industry, make it a state controlled function, and see the people have yet another of their democratic rights raped and plundered for the good of the few in government!!
Report Abuse
Added by Alan, 15 Jul 2013
Well done on this great article. There is nothing wrong with legislation that tidies up the industry and which makes it harder for rouges to cause problems, similar to the road rules or any other laws. However, these laws come with additional operational expense, just like it costs money to maintain a car because it is illegal to drive an un-roadworthy car on the road, so being compliant is just another business expense (money and time) that has to be carried by heavily taxed businesses with uncontrollable expenses like petrol, electricity, etc. So, how can the FSB even consider reducing the income that is earned by FSP’s when the cost of regulatory compliance is also escalating? The insurance industry already has a very simple remuneration model in place that is very similar to the relationships between a manufacturer, wholesaler, retailer and end customer. The insurance company is the manufacturer, the UMA’s and Binder/Outsource Brokers are the wholesalers with all brokers being retailers of the insurer’s products. The commission that is paid to all brokers is the mark-up of the product just like you get in a retail shop. This is to cover the cost of running the “shop” that sells the products. In most other industries, the retailer is free to mark-up the product to any level they feel the consumer is willing to pay. Anything more than this is seen as collusion and could be subject to scrutiny by the Competition Commission. If a retail shop also installs the products they sell, or gives on-site advice and training about how to use the product, they can charge their client a fee for their advice. If the client needs consultation and advice on what product/s they need prior to sale, a consultant will go out and charge for their advice. Think about the IT industry for example. They would consult with the client, come up with a solution and charge a fee for their expert time. Then they buy computer hardware from their suppliers and sell it on at a profit. Lastly, they charge a fee to their clients for installation, training and ongoing advice and maintenance of the products that were sold and installed. In the insurance market, this initial consultation, product sourcing and ongoing advice is the section 8(5) Broker Service Fee that is charged to clients on top of the cost of the product. Again, in other industries, this is not regulated and could be seen as collusion if everyone charged the same fee. The Binder and Outsource fees that the insurers pay to some brokers are additional fees for doing work on their behalf, similar to a discount that a retail shop would get from a product supplier if they were to market and promote the bulk sale of the supplier’s products, or if they were to take over some of the distribution of the product, etc. Again, the parties to this agreement should be free to negotiate what they are comfortable with. This is called entrepreneurship and diversification of income, and surely in a free democratic country, the end cost of the product, as well as the quality of the product and service, are something that the free market should weigh and measure and put a value to. If the price is too high compared to the quality of the product and service, then people will not buy it, so any broker who is overcharging will go out of business at some stage because all their customers will turn to other suppliers in the market. The mark-up on retail products is not regulated in most industries and neither is the cost of after sales services or the advice that lead to a sale. Businesses charge what they feel is fair, so why not the financial services industry? Please, I beg the regulators to see this for what it is, nothing sinister, just business, and we can regulate ourselves from a cost point of view, or risk being left in the dust by our competitors if we overcharge our clients for Broker Service Fees. Advice cannot be seen as part of the product for which remuneration is built into the commission that brokers currently earn, as the products do not come with advice from the manufacturer. This is the value a broker adds. We get an industry discount from the product suppliers, just like a plumber might buy parts from a plumbing supplier at a price that is lower than the end consumer can. The advice and professional services provided by brokers add extra value to the raw product. I am not saying that overall regulation is unnecessary. I am just not sure how many brokers can survive with additional remuneration regulations.
Report Abuse

Comment on this Post

Name*

Email Address*

Comment*

Shifting deadlines and long-overdue discussion papers impact heavily on financial advisors
quick poll
Question

What do you believe is the biggest driver of underwriting profit in the non-life insurance market presently?

Answer