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Independent advisers can mitigate advice and compliance risk

19 March 2012 | | Gareth Stokes

Financial services providers typically single out regulation as the biggest challenge facing the industry today. The increasing burden of compliance impacts the small independent adviser more than most. And the burden has grown exponentially since the imp

“The challenges and demands of the financial services environment have significantly increased in recent years,” says Francois Smith, CEO at Masthead Financial Planning. These demands escalate in the smaller financial services practice due to the multiple roles assumed by advisers. As a direct result of these additional responsibilities business owners and key individual spend less time with their clients and more time coping with the pressures of their businesses. Business profitability is under threat from both the revenue (less time to sell) and expense (spiralling operating costs) side! What alternatives do intermediaries have to keep the cost of compliance down and free up more “client facing” time?

Consolidate and conquer

One of the solutions to increased legislation is for smaller stakeholders to merge, thereby ensuring economies of scale. This trend exhibits in Australia where regulation has forced industry-wide consolidation in recent years. Fortunately there are alternatives for small advisers who take pride in their independence. Masthead Financial Planning is a dealer group that offers advisers practical support to ease the regulatory burden and increase their efficiency and profitability. Smith says the dealer group structure is ideal for advisers who would like to operate under a single “master” licence and enjoy protection from risk as well as protection of income streams and client bases. “By joining Masthead Financial Planning, advisers free up time to focus on their clients and deliver suitable financial planning solutions,” he says. The dealer group takes care of many back-office and compliance duties on the adviser’s behalf!

Advisers enjoy numerous benefits by conducting business under a dealer group “umbrella”, including:

· Protection against advice risk
· Business support
· Choice of quality and sustainable product provider offerings with no production targets or “micro” management
· Group professional indemnity cover
· Financial needs analysis tools, together with training
· Customer relationship management software and support
· Compliance assistance in the advice process
· Key Individual responsibilities
· Customised business development support
· Insight to help grow and maximise the capital value of the advisor’s revenue streams

Adding value through successful succession planning

Independent financial advisers dedicate their lives to building profitable and sustainable practices, with the hope of selling their businesses – as going concerns – near retirement. A key component of a practices’ value proposition is succession planning. And that’s where the dealer group structure really helps. Advisers in the Masthead Financial Planning dealer group have access to a facilitated “buy and sell” option and a pool of ready buyers at the time of exit, reckons Smith. The structure is great for the client too – in that there is always an adviser attending to their financial plan.

Will advisers sacrifice their independence by joining a dealer group? “Masthead was launched in 2004 with the sole objective of supporting independent financial advisers,” says Smith. “We have remained true to this goal and are known throughout the industry for providing professional support.” From a client perspective, those seeking financial services can be assured that advisers operating under the Masthead licence uphold Masthead’s values – are qualified, objective and compliant – and strive to deliver quality advice and service.

Rising to the challenge

“The launch of Masthead Financial Planning is our latest response to advisers’ needs for additional support. We believe our dealer group will assist in ensuring that financial advice remains an attractive and viable career option,” says Smith. Smith, previously Masthead’s Head of Valuations and Transitions, has worked in the adviser environment since 1989 and has in-depth knowledge of the financial advice profession.

The dealer group boasts an experienced team and board of directors, selected for their extensive industry experience, sound business acumen and excellent track records. The directors are Ian Middleton, managing director; Laurence Muller; Peter Dempsey, former MD of Masthead; Phil Mnisi, independent non-executive director; and Iain Williamson, the board chairman.

Editor’s thoughts: There are few options available to independent financial advisers struggling with the compliance load. One can appoint additional staff to tackle the numerous administrative roles, merge with a like-minded practice, accept the “carrot” dangled by one of the country’s providers to join their stable – or join a dealer group as proposed in today’s newsletter. Would you go the “dealer group” route – and do you feel your independence is guaranteed within such a structure? Add your comment below, or send it to gareth@fanews.co.za

Comments

Added by Roy, 06 Apr 2012
I have to agree that the situation that this industry is in due to all the so called "new reulation" is totally ridiculous. I have been in this industry 20 years. I am a qualified B.Com and a CA SA (Wits). I have been in industry and commerce, ran my own factory and distribution business. I have been involved in Accounting, Bookkeeping and Income Tax (mainly personal) for over 40 years. What are they questioning me about MY ETHICS or CODE OF CONDUCT now? Where is my recognition of not being convicted in over 40 years? My business life has always been involved with figures or money or financial planning and control. I must sit through this again at my age and experience? Yes, for newcomers this is very important, but for people of my standing it is an embarrassment. What will I do if I do not pass the exams? This does NOT REFLECT on MY CAPABILITIES or RESULTS. I have to write the exams I do accept this, but because the future is so uncertain I get very depressed as what will I be able to do if I FAIL. My circumstances have been further hindered as I was hit from behind by a car over whilst walking 4 and 1/2 years ago and have NOT COMPLETELY RECOVERED (tired, irritable, difficulty at times reading and memorising). My mind and past memory TG is fine. I felt that I must get tyhis off my chest once and for all, but appeal to those who count to have some understanding and relief and assistance for me and anyone else in this situation. Thank you
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Added by Cynic, 21 Mar 2012
The emergence of a truly independent dealer network is, and has always been, a threat to the control of distribution by the large life offices. Large Life Offices, with their large fixed overheads and locked in future commitments, simply cannot allow choice of their product to be determined solely by the competitiveness of their “products and service” standards. Being “product & service” competitive is strategically simply not enough to ensure their business model survival. In RSA, our industry watched in other markets the emergence of independent dealer groups and realising the threat they posed to their distribution, quickly invested large capital in ‘industry controlled’ structures such as Masthead. The pious exaltations of ‘we are helping the IFA’ were simply the smokescreen whilst they effected influence on distribution. Our poor end consumer, if only he knew that large business survival in this Industry was determined not by the competiveness [i.e. value for money] of the products & services he purchases, but by the strategic shenanigans of the Life Offices and their anti competitive formal and informal structures. Over 30 years I have watched this battle play out in one form or other manner. A truly independent IFA network that cannot be materially influenced by the large companies would be a real threat to Life Office distribution as the current large players who are uncompetitive in product & service simply could not survive in a truly open and competitive market. Empowered consumer selection would see their demise. The vested capital in these companies will; however, ensure that this never happens and sadly the regulators have not fulfilled their role in this space. I have watched these large industry players engage with emerging independent structures trying to fashion a truly independent offering, even looking at joint venture opportunities, but these all fall away at the end as no Life Office will enter into an agreement if their distribution is solely dependent upon their “product & service” competitiveness. A final irony is watching the Industry soak up the research of the truly independents and repackaging into that which will meet their strategic aims but have the “look & feel” of the independent offering. A genuinely competitive delivery to the IFA and end consumer is never the corporate goal and I become more cynical as I read more and more corporate pious and self congratulatory comments on what they are doing for the wellbeing of the end consumer and IFA. It is so sad that an industry that has such potential to do so much good by simply being honest and genuinely competitive, has dived to such levels. But I guess with the exponential rise in executive wealth making opportunities one should not be surprised.
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Added by Grumpy, 19 Mar 2012
Rules, over-regulation, legislation etc etc has forced me to, after 24 years in the industry, just ride the tide till end June and then leave. It is not what I intended, but hey, one can only take so much. It is really heartsore to see the downward spiral our industry has taken and I personally have not seen one benefit of all these changes come my way or help me "improve" my service. To me this is a total farce and I wish our industry all the best.
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Added by Sceptic, 19 Mar 2012
I suppose it could be a case of any port in a storm. This type of structure could be beneficial to certain people but i somehow doubt that it can address all of the challenges facing the smaller IFA. Retaining real independence, building a sustainable business with a practical succession plan, increasing the value and the marketability of your practice and being part of a well respected aspirational group or community. This is what advisors are looking for. Yes, this kind of structure can achieve and satisfy certain requirements, but at what cost? The big institutions are in a bit of a quandry right now and iyt would seem that one of their primary objectives is to try to retain the status quo, and hence control of distribution. I would venture the opinion that they are nervous of the possible evolution of well put together Broker Groups and a properly structured, truly independent Dealer Group might well be seen as a bit of a threat. Does anyone have the courage, ability and fortitude to take on such a challenge. Probably not!
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