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How not to get buy-in from the insurance sector

14 June 2012 | Intermediaries / Brokers | General | Gareth Stokes

In life, nothing is certain but death and taxes… In financial services, nothing is certain but regulation and compliance! Regulation and its likely impact on the domestic short-term insurance industry featured strongly at The Insurance Conference 2012, an

The annual insurance industry pilgrimage to Sun City afforded representatives from National Treasury and the Financial Services Board (FSB) an opportunity to put forward the latest regulatory developments to the gathered insurers, underwriters and insurance brokers. Hot topics included Solvency Assessment and Management (SAM), Treating Customers Fairly (TCF) and the draft Insurance Laws Amendment Bill, to name a few... The conference got off to a flying start thanks to a top-notch opening-session presentation by Joe Plumeri, Chairman and Chief Executive of Willis Group Holdings Plc. And although his upbeat assessment fuelled delegates through most of the “heavy” conference program, it was not enough to endure the scathing National Treasury address on day two.

Working together we can do more...

The Insurance Conference is a platform for open and constructive debate on issues affecting all stakeholders in the insurance industry. Insurers – represented by product providers and industry bodies – used the event to raise awareness about the many challenges arising from new regulation, while the regulators chose to update attendees on industry progress toward specific regimes as well as to reinforce the need for financial services regulation. This “to and fro” interaction between industry and regulator exhibited in the constructive post-lunch session of 12 June, when Ian Marshall’s (of the FSB) Introduction of SAM to the SA Market was followed by Nico Esterhuyzen’s (of SAIA) The Potential Impact of SAM on Niche and Small Insurers.

The difference between insurance company and regulatory concerns were expanded upon on Tuesday, 13 June, with FSB presentations on the Insurance Laws Amendment Bill (by Jonathan Dixon) and Treating Customers Fairly (Leanne Jackson) balanced by an Alexander Forbes’ view (by Butši Tladi) titled: How Does the Demarcation between Healthcare and Insurance Impact the Consumer? Dixon updated the audience on the reasoning behind and progress towards the ILAB draft while Jackson provided an honest assessment of the short-term industry’s progress towards TCF compliance.

No fairytale ending

Just after 11am on the second day of the conference the mood soured. Ismail Momoniat of National Treasury took to the stage to discuss The Impact of the Financial Services Regulatory Framework of South Africa’s Inclusion in the G20. What started as an impressive discourse on the so-called Twin Peaks regulatory model and the need for operational independence of market supervisors deteriorated into a no-holds-bars attack on the short-term insurance industry. He tore into industry executives, criticised insurers for their lack of innovation and transformation and took a roundhouse kick at the incoming Short-term Ombudsman for good measure!

His presentation drifted from the gross generalisation: “If you look at the short-term insurance market, the market conduct practices are poor, and in many cases frankly quite disgraceful” to a blunt dismissal of the industry’s call for exemption from the Consumer Protection Act: “When we go to Parliament it is very hard to argue why the insurance sector should be exempt [from CPA] – does it deserve to be exempt – the way it behaves sometimes it certainly does not deserve it”. He also found cause to castigate the industry for its approach to TCF, a regulation that has yet to be drafted. “I believe that the short-term industry is well behind the curve in their focus on fair treatment of customers,” he observed, before concluding that the short-term insurance industry had failed to transform to reflect the South African reality.

Momoniat expressed unhappiness with the short-term industry’s lobbying of government for compulsory third party motor insurance too, saying that the  industry needed to provide innovative and cheaper solutions to ensure it penetrated a greater percentage of the motor pool. “To the extent that the costs are not transparent, I do not believe the industry deserves government saying by decree that you have to carry insurance with the licence,” he said.

Not a platform for debate

In the absence of a debate on the topic the best the insurers could muster was a brief opening riposte from Ian Kirk, CEO of short-term insurer Santam. On the topic of sustainable motor insurance he observed: “If we do not understand the risk on the ground and come up with inappropriate products – inappropriately priced – we will end up as failed insurers. It is important to see innovation and product development in terms of that balance.” He warned that the regulators tasked with prudential supervision had to appreciate that the insurance industry would not be sustainable were it forced to re-price inefficiency into a declining pool of policyholders.

Momoniat’s attack extended to the Office of the Ombudsman for Short-term Insurance (OSTI). He said that the OSTI and other industry Ombudsman schemes were not sufficiently independent. Ombudsman Dennis Jooste, who spoke in the final session after lunch, had no option but to defend his position. “Right at the outset let me stress that the OSTI is part and parcel of the alternative dispute resolution process, we are totally neutral and independent, notwithstanding there may be some perceptions to the contrary,” he said.

To say the mood during the lunch break was tense is an understatement. There was an air of disbelief from the executive of the industry bodies and insurers we chatted to. It was felt that the National Treasury onslaught was totally uncalled for given the numerous platforms at which the regulators and industry regularly thrash things out and the consistent progress made by the industry to meet whatever regulatory challenges are thrown its way.

Editor’s thoughts: The insurance industry depends on input from all its stakeholders to grow to better serve the insurance consumer. Some of the observations (or should we say accusations) levelled by National Treasury at insurers during The Insurance Conference 2012 lacked substance, and seemed contrary to the spirit of open, transparent and constructive debate. Do you think the National Treasury criticisms, directed largely at short-term insurers, are fair? Add your comment below, or send it to [email protected]

Comments

Added by Idiots, 15 Jun 2012
Fair and proper regulation of financial industries is a good thing. But typical of goverment at the moment:: They over regulate the financial industry yet you can have a primary school education and a criminal record and be a mayor or financial manager at a municipality. To top it all they exempt some of the municipalities from the CPA instead of firing incompetent or dishonest officials.
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Added by Irene, 15 Jun 2012
For too many years the insurance industry has ignored and paid lip-service to the authorities' warnings to get their house in order. So easy to now whine and want to "shoot the messenger" by transferring blame elsewhere! Instead of improving service delivery, technology applied in the industry is costly, inefficient and causing total confusion to the client, the inordinate amount of various fees (administration, policy, collection, etc) levied is placing an unsustainable burden on consumers, service levels in the industry are deteriorating by the day as providing advice is a farce - when last did a personal or small-commercial client receive proper guidance on cover required (not just going through the tick-sheet on what is available) and how many so-called advisors actually know the products (many policies, sums insured or indemnity limits on "included" extension today are below standard of what was commonly available 25 years ago! Legislation and Regulation for the new millennium is here to stay and only those players who move away from the past and adapt to the changed environment will (rightfully) survive. Re the comment on the independence of OSTI - surely warranted with the manner of the departure of Brian Martin and insurers now attempting a review process on determinations following an already lengthy process?
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Added by DAVID HARPUR, 14 Jun 2012
Regretably his commments were ill informed and misdirected to a large group of industry leaders and professionals who have built their lives and careers on best practice. Whilst we all except there are some problem areas and individuals this great industry needs to react positively and engage to understand where the misinformation and lack of informed opinion is coming from so the record can be put right and an apology be given to the many, many individuals and companies that ply their trade in a efficient,competent and professional manner whilst offerring and expanding job opporunities for thousands of South Africans. It was ill timed,ill informed and an unfair indictment of the industry.
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Added by Ayanda, 14 Jun 2012
And this is the mob that want to give their inexperienced and illinformed selves the right to insist on "Standardised" clauses in insurer's policy contracts! Heaven help South Africa and its now highly over-regulated insurance industry!
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Added by Peter, 14 Jun 2012
Why should be surprised at what another ANC-nominated official has to say? This is just typical of the attitude and approach of our democratic government, most of whom have proven to be unqualified, criminal or just plain stupid. Thank goodness I retire in 3years.
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Added by Middleman, 14 Jun 2012
Actually it's the Government's fault. They shouldn't allow direct Insurers to operate. "Cut out the middle man!" Says the direct Insurer. But it's the middle man that makes sure claims get paid and clients get treated fairly. In my days as a broker (and most brokers I know will vouch) I never knew of a claim being repudiated... ever! Perhaps what is needed is for the broker's associations to take a much more public stand and to help the ignorant South African Public understand the risks involved when you become your own broker. I would never do it!
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Added by PHJ, 14 Jun 2012
Ismail is in all probability just another windbag letting of steam due to his frustration to be effective in an organisation that is becoming more known for its failures than its successes. One of the oldest sayings in the world is that people living in glass houses should not be throwing stones is coming to mind. For Ismail sake I hope he does not loose a couple of windows. Unfortunately i doubt whether his windows will stay intact. ANC officials have become the most humiliated officials on the world stage. Mostly due to their arrogance and then eventually running into a wall of public outcry.
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Added by IWASTHERE, 14 Jun 2012
I was incandescant with rage at the utterings of an obviously ignorant and bigoted man! What treasury seems to overlook is that with all of their attempts to put further bureaucratic pressure on the already beleaguered (by the increasing weight of bureaucracy) insurance fraternity, they are increasing the cost base and reducing their tax take - where will they go to look for the shortfall in tax their constant lawmaking will create? You and me, I regret to inform you. On to Mr Momoniat's rant - he really should have the grace and manners to respect the people who provided him with a stage, and who pay his salary. I can only surmise he has at some stage had a run in with an insurer - on this display, I'd suggest whatever bad experience he had was thoroughly deserved!
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Added by Fatigued, 14 Jun 2012
If anyone is causing harm to the consumer it is the Government Departments such as the National Treasury and the FSB where badly thought out legislation and regulations are prejudicing consumers whilst being administered by incompetent bureaucrats who are building expensive infrastructure with no value being added. The unbelievably aggressive and arrogant approach by the FAIS authorities is case in point. Clumsy, badly drafted legislation is causing untold harm to an industry under pressure. Independent intermediaries are being driven into tied relationships because of outdated commission regulations. Where will the consumer go for truly independent advice? Binder regulations and outsourcing fees are bypassing the intention of the legislation and favouring large corporate brokers. All of this under the noses of the FSB and National Treasury. How about having performance contracts for these civil servants out in the public domain where officials have to account for their delivery before they throw stones at their industry participants. Just try to get any service from the FSB. What a joke. Blinded by communist ideology, the private sector is public enemy number one in their eyes. Just see where our economy goes without a vibrant insurance sector.
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