Broker just as important as banker or investment advisor

A new era is dawning on the broker industry. New technology and innovation will cause most brokers to grow and enhance their role in the insurance industry. On the other hand, it will expose those brokers who aren’t worth their salt.

Good, professional brokers are just as important as professional bankers and investment experts.

The industry finds itself in a new, dynamic phase which requires innovative, new ways of thinking, with little or no room for over sensitiveness.

Brokers in South Africa deserve more recognition and respect as well as a bigger slice of the cake. We believe in a more cost-effective and sharing approach, by which brokers will earn a bigger profit and obtain more control over their own business.

It boils down to an all-encompassing online process which integrates all products of the variety of insurers and computer systems with the Dex technology and management methodology.

Consequently brokers are not burdened with cumbersome administrative processes, giving them the freedom to focus on what they do best – selling policies.

A sensible management system is not meant for brokers who have anything to hide. It provides brokers with data privacy, fault-free back-ups, virus control, fire walls, protection against industrial espionage, and the guarantee of undelayed payment of brokers’ commission.

It is important that brokers have online access day and night to financial or management information as well as progress reports on each client or claim.

This is good news for reputable brokers and offers incredible management and growth opportunities. There is also no place to hide and the Dex system leaves no room for manipulation.

Once people start looking beyond their traditional fear of change, they will embrace the win-win principle. If everyone benefits, it leads to bigger loyalty, more business and, obviously, a bigger profit for all.

Brokernet will continue to protect brokers and their important role, because we believe in a post-2000 business model which benefits everyone and allows brokers to completely manage their own businesses.

Professional brokers remain the kingpin of the industry and should be viewed and respected as partners of insurers.

Brokers are entrepreneurs who have built their businesses from scratch. They should be recognized and respected as such.

By the same token there is room only for visionary, service orientated brokers with a thorough knowledge of the industry.

Sollie Stols, Director of Dex BrokerNet