Category Healthcare
SUB CATEGORIES General  |  HIV |  Medical Schemes | 

Momentum Health value proposition even more powerful in 2016

25 September 2015 Momentum
Damian McHugh, Head of Marketing and Sales at Momentum Health

Damian McHugh, Head of Marketing and Sales at Momentum Health

  •          Competitive average increase of 8.6% (or 5.9% if you include our lowest Ingwe income band)
  •          Benefit limits increased across all options
  •          More rewards and levels via Multiply, Momentum’s wellness and rewards programme
  •          The HealthReturns programme offered by Momentum gets wider activity range
  •          Free Hello Doctor offering to all Momentum Health members 

Strict legislative requirements marked the introduction of the new Medical Schemes Act no.131 of 1998, some 15 years ago. These included open enrolment, where no applicant can be denied membership, along with community rating - offering the same contribution to all members on the same option, regardless of health status or age. Its requirements have held significant financial challenges for medical schemes, which operate on a non-profit basis. 

Coupled with the introduction of a set of Prescribed Minimum Benefits (PMBs), which all schemes have to pay at cost, the Medical Schemes Act has created a private healthcare landscape characterised by “survival of the fittest” in more ways than one. 

Looking back at the private healthcare industry’s journey over these past years, it is not surprising to see a sharp reduction in the number of medical schemes – from well over 130 schemes 15 years ago to little more than 80 (of which only 23 open schemes remain). When considering that more than 52% of the industry’s costs go towards PMB-conditions and the impact that age has on claims ratios (the older you are, the more you claim), one could ask if it isn’t to be expected that schemes with higher average ages and/or insufficient reserves would by and large have suffered the worst. 

When asked about this, Hannes Boshoff, Head of Product Development at Momentum Health confirmed: “All medical schemes require new, healthy lives to help cross-subsidise the claims of its older members and to help counteract the annual ageing of a scheme. Often these younger lives are new entrants to the employment market who consider medical aid membership an unaffordable grudge purchase. PMBs, amongst other things, have contributed to making options more expensive and by and large unaffordable to new, lower income entrants to join.” 

The Council for Medical Schemes recognised the need in the market for options that can serve people who cannot afford current medical scheme options. They therefore guided a framework which medical schemes can now use to apply for the registration of low income benefit options, without having to cover PMBs. As Boshoff points out: “Before we had to rely solely on medical insurance and occupational healthcare products as a means to offer healthcare solutions to this market segment, whereas now we will be able to introduce tailor-made benefit options as part of our comprehensive Momentum Health product range.” 

Backed by a strong administrator and boasting a very favourable financial solvency level, the lowest principal member average age amongst the biggest open medical schemes and covering more than 130 000 families, Momentum Health is certainly very well positioned to expand its offering to a wider market in 2016.  

Momentum Health’s average annual increase of 5.9% includes a decrease on the lowest income band of its Ingwe option. “This is part of our endeavour to better align our product offering for the entry segment of the market”, says Damian McHugh, Head of Marketing and Sales at Momentum Health. He continues to point out: “The average increase for the Scheme, considering the rest of Ingwe and our other options, equates to 8.6% and still ranks very competitively”. 

And with its continued focus on wellness and preventative care, the free access to the Hello Doctor service that all Momentum Health members will have from next year, will ensure instant access to telephonic advice from a medical professional, in time of need. 

Momentum’s wellness and rewards partner, Multiply, will also continue to support the Scheme in its endeavour to promote healthy, active living. Most major brands in fitness devices can now be used to track activity and earn HealthReturns of up to R5 400 per year. With a new Multiply level offering membership from only R59 per month, market segments where affordability is a greater concern can also now share in the rewards. 

“Our brand promise encapsulates enhancing the financial wellness of South African individuals, families and businesses. In 2016, we are taking another big step on our journey to help us achieve this goal,” McHugh concludes. 

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