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Liberty Health promotes good health for members and their world - every day of the year

18 August 2008 Liberty Health

Walk the dog. Do absolutely nothing for a day. Take the stairs. Recycle. These are some of the suggestions coming from Liberty Health in its new strategy that aims to encourage members to adopt a healthy lifestyle for themselves, their families and their world, and in doing so make a meaningful difference in their own lives.

In its ‘365 days of health activism’ approach, Liberty Health is encouraging its members to ‘live well’ without forcing them to do things and not penalising them if they don’t.

Dr Peter Botha, CEO of Liberty Health, says the traditional mindset of most medical schemes in promoting health is one that rewards members who focus on themselves. “The conventional approach is to exercise, eat well, take care of your own body and you will be healthy. But this approach is too narrow as a lot more factors need to be considered. Living well is no longer just about the individual. If the world and the environment are sick, how can the individual possibly be healthy? We constantly see examples of pollution, environmental destruction and at an individual level we need to make an effort to address them because ultimately they affect our health.”

Botha says the Liberty Health vision is to motivate members to tap into their own lives, take responsibility and personal action so that each moment in life counts. “If each one of us does one small thing each day, we start to take control of our own health and in addition make the world a better place for others. It’s about everyday activism. Be aware and care – and start changing your world today.”

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