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TransUnion delivers leading solutions for the Hong Kong market

06 July 2009 TransUnion
Thamir Hassan, CEO of TransUnion Analytic and Decision Services in South Africa

Thamir Hassan, CEO of TransUnion Analytic and Decision Services in South Africa

TransUnion’s Analytic and Decision Services in South Africa extended its global reach in the Hong Kong credit and financial market by introducing three new solutions that span the consumer lifecycle in their use of credit.

The first solution helps Hong Kong credit providers target consumers more effectively by leveraging credit behaviour, lifestyle, geographic, socio-economic and demographic characteristics. This solution for the market is the only customisable segmentation tool that provides a three dimensional view by combining credit, census and property data for the Hong Kong consumer market, helping credit providers assess consumer risk profiles more effectively. In addition to risk assessment, marketers can use the solution to more effectively target their campaigns, pricing strategies, advertising and promotional activities and cross-selling opportunities.

Also available to the market is a generic risk score that predicts the likelihood of a 90 day or more delinquency in the next 12 months across all accounts for a consumer. According to consumer files maintained by TransUnion in the Hong Kong market, 80 percent of credit active Hong Kong consumers have a credit card, with many consumers averaging as many as five credit cards per person. The generic risk score solution contains two separate and distinct models credit grantors can use in the customer lifecycle. First is a point-of-sale model that is designed to assist in new customer acquisitions, helping to identify the right customers at the right time. The model is comprised of eight segmented Bureau Credit Characteristics scorecards and various sophisticated business rule parameters. Second is an account review model that is designed to proactively assist companies in managing their current consumer accounts and potential risk exposure. This model is comprised of nine segmented Bureau Credit Characteristics scorecards and various sophisticated business rule parameters.

Finally, filling a need in today’s dynamic economy, a generic bankruptcy score was introduced to the Hong Kong market. The bankruptcy score predicts the likelihood of a consumer filing for bankruptcy within the next twelve months. The score is used for consumer credit application and account management in the banking environment. The score takes into account various factors such as positive and negative consumer credit information in determining risk.

“While many of our customers operate on a global level, in multiple countries, they need solutions that can be tailored to specific market dynamics while integrating best in class, global analytic capabilities,” said Thamir Hassan, CEO of TransUnion Analytic and Decision Services in South Africa. “A one-size-fits-all approach does not work in today’s environment. In-depth market knowledge and working with and developing solutions based on specific market data is the key for success in any analytic endeavor.”

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