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South African Insurance Association launches 2018/19 consumer education initiative

16 April 2018Zanele Gigaba, SAIA
Zanele Gigaba, SAIA Transformation Manager.

Zanele Gigaba, SAIA Transformation Manager.

The first of the South African Insurance Association’s (SAIA) flagship Consumer Education initiatives for the period 2017/18 successfully launched on 9 April through radio programmes aired on four radio stations, viz. Jozi FM, North West FM, Rise FM and Izwi LoMzansi FM.

Zanele Gigaba, SAIA Transformation Manager, says: “The programmes will have a number of themes ranging from motor risk management, motor insurance, budgeting and managing your finances, veld fires and the responsibility that goes with managing an insurance policy, using local languages in order to improve financial literacy within our society and broaden financial inclusion within the financial services sector.”

The thirty-minute radio programmes will continue to be aired over the next 12 weeks, featuring industry experts providing consumer information on short-term insurance, presented in a number of different local languages.

Below are the different radio time slots as scheduled:

These are interactive sessions and therefore listeners are encouraged to call in and participate in the discussions with the industry experts.

This is but one of the many consumer education initiatives that SAIA runs on behalf of the short-term insurance industry and will be followed by Season 4 TV Series Next of Next week, a 6 episode TV programme that is currently in production, alongside other community outreach programmes, predominantly focusing on delivering financial literacy projects in high schools and institutions of higher learning across the country and in line with the guidelines on consumer education as contained in the Amended Financial Sector Codes (FSC), December 2017.

Themba Palagangwe, SAIA General Manager: Governance and Transformation says: “Consumer Education Initiatives remain critical in empowering our society, especially those who are typically excluded from the mainstream economy, to gain knowledge on how to manage their finance matters through financial literacy and improve their understanding on how to access financial products and services. SAIA follows a collaborative approach which involves partnerships with relevant government departments, private sector and institutions of higher learning; and therefore providing a unique offering for the targeted market segments.”

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