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The changing face of life industry commissions

04 March 2008 | Compliance - Regulatory | General | Gareth Stokes

Toward the end of last week, the National Treasury released their “Draft regulations dealing with commission structures and minimum protection for contractual savings products in the life insurance industry.”  The document is the culmination of a series of discussions with industry players following the 2006 National Treasury discussion paper: “Contractual Savings in the Life Insurance Industry.”

According to treasury, this draft “forms the next phase of the SOI, designed to further improve the cost effectiveness and consumer protection provided by contractual savings products written in the future. These reforms deal specifically with changes to the structure of commission payable on these products, as well as enhanced minimum early termination values.” Let’s take a quick look at what Treasury proposes and what these changes mean for the intermediary and insurer.

The upfront – ongoing mix has been announced

Industry players are now closer to knowing how the mix of up-front and ongoing commissions will be implemented. The Life Offices’ Association (LOA) issued this statement, which summarises the proposed changes: “In terms of the new draft regulations, intermediaries will receive maximum commission of 5% on endowment and retirement annuity (RA) fund policy premiums, split into a 2.5% upfront component and a 2.5% ongoing service commission, payable monthly.”

Treasury’s proposal includes changes to the maximum commission payable on a number of savings products. For multiple premium policies the maximum is 5% of each premium. For single premium policies this maximum is 3% with some exceptions. For example, “The maximum commission that may be paid in respect of a single premium policy, of which the policy benefit is an immediate annuity, is an amount equal to 1.5% of the premium…” The same 1.5% maximum applies to a fund member policy that funds a retirement annuity or a fund member policy that is a transfer that does not fund a retirement annuity. A fund member policy which funds a retirement annuity upon a transfer will receive no commission. In other words, there will be no commission payable on the investment value of a switch from one RA to another! An example of advice without a fee!

Apart from changes to the commission structures, intermediaries are faced with another serious challenge. The period during which commission payments will be reversed (due to a policy being terminated) will increase from two to five years. The regulations are aimed at preventing intermediary miss-selling; but may be a step too far. It would be interesting to see comprehensive statistics on the number of early termination in the two to five year time frame...

Consumers to decide intermediary’s fate

There are two other amendments which will interest financial intermediaries. The first is Treasury’s intention to prohibit “the payment of up-front commission if an existing contractual savings product is replaced by another such product…” This move should discourage ‘churning’ – and as such will probably be welcomed by all industry stakeholders. Perhaps the only concern is that no time limit is mentioned… In other words, if a contractual savings product has been in place for a number of years it may be in the consumer’s interest to replace it with a more appropriate product – yet the adviser will receive no incentive for offering the advice.

The second amendment relates to the consumer’s right to determine whether commission is paid on an ongoing basis to the intermediary who sold the policy. If the draft regulations are implemented without modification then a policyholder can “at any time during the life of an investment policy instruct the insurer in writing to stop paying further discounted and undiscounted commission to an independent intermediary or a representative…” Additional requirements are that the insurer will have to pay ongoing commissions to another independent intermediary stipulated by the policyholder (though such intermediary must have a contract to render services as an intermediary with the insurer of the policy in question).

Is this an appropriate decision to put in the hands of a policyholder? Allowing the policyholder to contract through one party – and then move the remuneration for that contract to another will surely be open to abuse. It will be impossible to ensure that such instructions occur only when consumers are genuinely unhappy with the performance of their financial advisers! LUASA issued this statement: “The draft regulations are in line with what was expected and reported to members over the past few months. The right of a policyholder to redirect payment of commissions was not entirely unexpected as it was raised by National Treasury; but inclusion in the regulations is now a potential reality and will require careful consideration of the pros and cons.”

Further enhancements to early termination values

In line with decisions reached in the Statement of Intent (a joint statement of the LOA and National Treasury) more changes have been made to the penalties for early terminations. The maximum charge has been lowered from the 30% to 35% of investment value applied to existing policies to a flat 15%. This will apply to policies started from 1 August 2008. Treasury reveal that “The insurer may, in addition to casual event charges, deduct in respect of any causal event, either during or after the charge term, an administration charge of not more than R300.”

The insurer will have to communicate (in writing) the early termination charges to the policyholder within 30 days of the application date. A reminder of the conditions must be communicated annually.

Editor’s thoughts:
Treasury’s draft amendments contain a number of items which will have a significant impact on the financial intermediary going forward. While there has been enough time to get used to the idea of upfront and ongoing commissions, the extended commission ‘claw back’ period and policyholder commission redirection clauses could cause additional hardship. What are your views on the impact of the draft regulations on your practice? Send your comments to [email protected] or add them below.

Comments

Added by Clyde Langley, 06 Mar 2008
Dear Gareth, Fortunately I have not marketed RAs and endowments for over five years because I saw the writing on the wall. Should a client 's need to invest for retirement, I place him into a voluntary after tax investment where I levy a 3% ongoing fee. Who knows where our country is going, if my client has to suddenly leave he does not have to contend with RA regulations. The dismal performances in recent years by product providers has now led to the punitive measures taken against service providers. I believe the LOA has no interest in the well being of the intermediary and sadly to say the likes of LUASA has lost its calling. We in the industry could have had far more clout with Treasury, had we had assertive bodies who represent us, taking our interests truly at heart. They have been steamrollered by Treasury; and of course it suits the LOA because they will pay less commission. As we know, years ago all commissions vested over twelve months until some 15 years or more ago, it was decided that RA commissions would be paid over 5 years because the professionals who were possibly the largest purchasers of RAs, complained that they were not sold RAs but that they bought them. Suffice to say the RA market took a dive. Lets get it straight no one buys insurance products, they have to be sold. In order to resuscitate the product ,the 2 year arrangement was brought in ,which led to the current two year ruling for all life products as well. No sooner will the 5 year ruling be implemented for RAs and endowments and they will commence to increase clawbacks on all the other products to 5 years as well. Not only have our commissions dropped and clawback periods increased, we now have to carry the bulk of the stationery costs as well. A client has a mandatory cool off period of 31 days. Surely this should be sufficient? The average age of intermediaries is in the fifties. At this rate In ten years from now ,you ,Gareth will no longer be reporting on industry related issues. Who will want to flog insurance? I wish to place our industry in perspective with two other main commission earning vocations, namely estate agents and vehicle salesmen. The financial industry has been targeted beyond reasonable fairness. Should a car salesman or estate agent sell their product - and this applies to all sales businesses -they receive the full commission upfront ,and should the purchaser decide some six months later that the car or house is no longer suitable and disposes the item, he will no doubt suffer financial loss and far more so than any investment product.. We all know of course that the salesperson does not have a clawback arrangement on commission earned. And if the salesman did a good job in the initial sale, the purchaser may even employ his services to dispose of the asset - or shall we say liability, and earn him commission over again. A new purchase could quite easily go to the salesman again as well. This of course would be deemed as churning in our industry. Soon we will have to contend with another draconian regulations that forbids the payment of commission on churned business. The authoritative bodies that manipulate our earnings have placed a great deal of emphasis to improve the professionalism of the industry by regulating that we qualify academically to stay in the industry. Some of us have done considerably well in reaching the minimum standards, yet we are still being treated as if we run an informal trade from a sidewalk. They just can't seem to know where to place us in the scheme of things. Unless the service provider becomes pro-active and fights for the survival of the industry the government will be paying through its neck for indigent retirees.
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Added by David Smith, 05 Mar 2008
Having looked at the commission for an RA say R1000.00 monthly premium. One wonders how many will be bought directly as a request by the client and how many will continue to be sold by the industry. Congratulations on regulating this product directly into ex stink tion. Not good for a nation who in any case dont save.
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Added by Johann Britz, 05 Mar 2008
Minder spaar en aftree annuiteite gaan effektief bemark word deur bemarkers. Aftree befondsing gaan dus grootliks deur werkgewer pensioene befonds word. Die staat gaan dus met die aftree befondsing sit. Met die staat se benadering dat meerderheid van kiesers nie belasting hoef te betaal nie en hulle ook nie gaan spaar vir aftrede nie, gaan die staat nie genoeg geld verdien om sy burgers te voed nie. Die armste van die armes gaan dus ook slegter af wees. Die burgers wil ook mos nie werk nie en sal baie moet steel om lewenskoste te befonds. Dit is ook hoekom die diefstal en misdaad toeneem en gevangenisse so vol burgers is. Die rykes kan darem die land verlaat en kyk hoe die burgers sukkel. Amper 'n volgende Zimbabwe.
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Added by Neels, 04 Mar 2008
Although I support the proposals in principal I have difficulty in understanding and accepting that the proposals cater for scenario's of "advivce without remuneration" as well as "remuneration without advice".
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Added by Hansie, 04 Mar 2008
How do you reconcile this proposal with the Dep. of Finance's drive to get people to save and invest? Retirement savings is the biggest financial obligation you have to yourself in your life. Now I must do the same work for 35% less commision - I don't think so. Spread the commision over a longer period - no problem. In a democracy you cannot arbitrary reduce or remove someones income because you simply have a certain point of view. This is a dangerous business practice and should not be tolerated.
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Added by CCS, 04 Mar 2008
My concern is that not all has been exposed about the claw back of commission that intermediaries/financial advisors are subjected to ‘ hence ; About 2 years ago there was a debate on 3rd Degree , the programme on ETV , suggesting that the penalties that policy holders suffered were due largely to the commission that financial advisors received . This debate was attended by a well known analyst who writes for Personal Finance of Independent Newspapers and who I believe is a financial advisor as well. I emailed ETV re 3rd Degree and my comments were such ; Please ask the financial advisor attending your debate why he on national TV, did not stand up for the advisors and correct the myth about commission being the reason for low surrender values . THE TRUTH OF THE MATTER IS THAT WHEN A CONTRACT IS SURRENDED , COMMISSION IS CLAWED BACK , and as this is the case , what has happened to this reversal of commission. It stands to reason that if the claw backs were passed on to the clients , there would not have been the big uproar about low surrender values. DO THE PUBLIC KNOW THAT WE AS FINANCIAL ADVISORS HAVE COMMISSION CLAWBACKS ON SURRENDERS AND HENCE THIS IS NOT THE REASON FOR PENALTIES ON CANCELLED POLICIES. Kind regards PS To date I have not had a reply from ETV , whom had invited any comments with regards to this particular programme .
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Added by FB, 04 Mar 2008
With the 5 year claw back period aplying to the upfront and ongoing commision,the amount of commision that will be on risk every 3-4 years could skyrocket. Why not then have a seperate clawback with the upfront being 2 years and the ongoing 5 years,at least then the risk is reduced for us but you still need to give ongoing service to the client. I must say it would be better to ask no commision and just ask a monthly fee to the client for service and ongoing advise,at least then there would be no future risk for the client or us. This claw back period could put brokers in serious financial risk within the following 3-5 years, especialy if the economy takes a dip.Thay would rather cancel their r/a and savings than life cover. what a pitty the treasury and LOA had the oportunity to set things right now the risk isonly shifted to the intermediary.
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Added by JW, 04 Mar 2008
Ek stem tot n mate saam met die nuwe kommissie strukture maar is dit net jammer dat die Adviseur/Makelaar altyd alleen die risiko moet dra. As dit kom by beleggings produkte is daar verskeie partye betrokke. Ons kan kortliks dit saam vat as Produk*ntwikkelaars, Aktuarisse asook Fondsbestuurders en dan die Adviseurs. As n mens weet wat in die veld aangaan sal jy gou agterkom hoekom mense hulle produkte stop en kan daar verskeie redes daarvoor wees bv. Kostestrukture, Fondse wat nie presteer nie, Swak diens ens. Indien enige van die partye nou binne die volgende 5 jaar fouteer dra die Adviseur die volle verlies terwyl die ander partye nogsteeds sy pond vleis huistoe neem. Dit is ook vir my interessant as ons hoor hoe die Aandeelmakelaars met die nuwe kommissie strukture saamstem, maar wonder ek maar net of hulle die kliente vergoed as die aandelemark val soos nou.
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Added by GH, 04 Mar 2008
It seems to me that it will not be equitable for the client to have the right to redirect “service” commission. As I see it, intermediaries do the work ”upfront” and the reason for spreading the 50% balance commission was to give better fund values in the event of early termination. The bottom line is that intermediaries are only “guaranteed” 50% commission (providing the plan stays on the books for 5 years), so we could in effect be looking at a possible scenario of a 50% cut in remuneration. We also hear a lot about alleged “mis-selling”. In view of the fact that very few people have sufficient retirement provision, it seems to me that there should be more selling of retirement savings products not less – and how can an RA be mis-sold? Possibly when the policyholder already has the maximum contribution for tax relief i.t.o. s 11(n) of the Income Tax Act but arguably even without tax relief, it will still be an excellent long term investment with the recent abolition of taxation in the plan. The 5 year claw-back further puts the intermediary at risk of losing the bulk of the remuneration for having done the work “upfront”. For example, after an intermediary has done all that is required by FAIS and the assurer to put the plan in place, the client decides to emigrate after 1 year, the intermediary will only retain 10% of the remuneration. This hardly seems appropriate. Consequently potential new entrants into the profession may decide to follow another career path. I shudder to think of the difficulties John and Jane Citizen will experience 10 years from now when the aging experienced intermediary force have retired but that is another subject all on it’s own. I also believe the client should have to prove that he or she has been disadvantaged before commission can be redirected. If you think about it, say an intermediary does a comprehensive analysis highlighting a retirement shortfall, does the risk profile and places the business (say an RA) on the books with an appropriate portfolio for the long term, what more “service” needs to be done on this plan. Obviously the intermediary should maintain contact with the client to provide ongoing service and to take care of new business, but that has nothing to do with the original RA. This is even more ludicrous if a “Lifetime” type portfolio is selected in which the portfolio managers automatically reduce the risk of the RA portfolio as the plan nears payout. In theory, in this case, no further service should be required on the plan. In any event I predict a big drop-off in RAs and endowment sales and a surge in the sales of risk products. This will be a great pity as savings levels in this country are abysmal as it is. It seems to me that Treasury will achieve the very opposite of what was the original goal, namely to help the public save more for retirement. So predictable. So sad.
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Added by SW, 04 Mar 2008
Some years ago the RA commissions were "fiddled" with, and the sales of the products slumped. The on going argument is that the public does NOT go out looking for someone to sell them an RA. RA's , as with many other products, are slotted into clients portfolios on a needs basis, after a fairly lengthy analysis of the client's affairs. How are we as professionals supposed to survive on the new commission rates by doing the correct thing and placing investment business where it is needed. In my early days in the Assurance industry,( 1968..+++..) life assurance was bought and sold. It looks as though we should all be going back to the good old solid Risk cover, and not waist too much of our precious time on Assurance Investment products.
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Added by PE, 04 Mar 2008
Ek is n makelaar wat uitsluitlik in ons bank se fexi mark werk dws individu met kleiner salarisse. Ons hoofstroom van besigheid is spaarplanne (30%), annuteite (25%), begrafnisplanne (20%), beleggings (25%). Met die nuwe komm. struktuur soos voorgestel sal dit net nie meer vir my die moeite werd wees om die mark te bedien nie aangesien die komm. struktuur te swak is. Dan verloor die regering sy doel om sy mense te leer spaar aangesien daar baie ander makelaars is wat ook hul f**us sal wegskuif van spaar produkte na risiko besigheid. Ek het ook 6 assistente in diens waarvan 5 hul werk gaan verloor omdat ek hulle nie meer sal kan bekostig nie. Ek dink regtig die komm. struktuur moet ernstig heroorweeg word
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Added by Ingrid Denzin, 03 Mar 2008
I have long been of the opinion that an intermediary should not take an upfront commission on a recurring premium investment product. So no argument there. What I do have a problem with, is where the broker can't transfer a retirement annuity to another insurance or investment company where the original insurance company turns out to be a lame duck. In that case, unless the client is prepared to pay the broker fees for the work involved to move the money around to a more viable destination - and few of them are - then the client has to stay with the lame duck company. There are a few lame duck investment companies out there that started out brilliantly a few years ago, with all kinds of incentives, such as no initial or reduced investment fees, that have failed to deliver. Then there is the assurance company that flatly refuses to pay trail fees at all, even though the broker still has to look after those portfolios. We all know the one I mean, the one that sent out e-mails recently wanting to know which of us intermediaries has R50m assets under indirect management with other investment companies. I think there is a great deal of hypocrisy flying around here.
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Added by Cheryl, 03 Mar 2008
The issue of As and When Comm is a bug bear. As a planner, I consider that I only give the client correct advice and do not sell for commission. Should I die, what happens to the commission. My work is professional and "now". I should be paid accordingly. I do however agree that when funds are transferred from one company to another, there should be no commissions apart from a trail commission as the client has already paid a fee. Clients should not be forced to pay for the same thing twice.
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Added by Gregg, 03 Mar 2008
These proposals should provide a huge boost for Unit trust RA's - up to 3% comm (paid monthly), place for a trail fee and no claw backs, ever! What is everyone waiting for?
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Added by PAULY, 03 Mar 2008
I believe less savings and RA s will be sold nowBut wat about life policies????That is where most commission is payable to a planner.
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Added by Giel, 03 Mar 2008
It is so very interesting that treasury has a complete lapse of mind as far as the role of all the different taxes are concerned in the reduction of the nett yield obtained by savers on endowments and ra's. Can anybody tell me who makes the most of the back of the poor saver in the end? Is it the financial planner, the insurer or SARS?
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