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Non-financial legislation adds to compliance burden

11 October 2012 | | Gareth Stokes

Stakeholders in the financial services industry are beset by legislation. Financial advisers have a particularly tough time ensuring they comply with the myriad laws applicable to the product they sell, the advice they give, and how they interact with con

Top of the non-financial laws brigade (in terms of impact) is the recently enacted Consumer Protection Act (CPA). Although the insurance sectors received exemption from the CPA this was conditional on the relevant industry legislation being updated to reflect its intentions. It was also clear that any conflict between the insurance Acts and the CPA would be interpreted (in court) to the consumer’s benefit. There is another non-financial bill that will have a massive impact on the financial services sector. The Protection of Public Information Bill (POPI) is relevant to all companies – including independent financial intermediaries – that deal with personal information.

The A, B, C of POPI

POPI is making steady progress on its way to passing into South African law. When it goes “live” it will have significant implications for ordinary citizens and the myriad companies and public bodies that store and process their personal information. Should financial advisers be concerned? The short answer is yes! Zaid Gardner, Senior Associate at ENS (Edward Nathan Sonnenbergs) says that one of the most significant effects of POPI will be the introduction of comprehensive and dedicated data protection legislation to South Africa. The legislation will impose significant compliance burdens on South African companies and public bodies alike. “Data protection has been around for some time in the developed world, but it is a relatively new concept for South Africa and will take some getting used to,” he says.

Financial services intermediaries are intricately involved in the collection, processing and storing of consumer data. Each and every time you request an insurance quotation – each bit of new business you write for a client – and each request you make to an insurer to change the terms and conditions on a policy – involve consumer data. POPI aims to promote the protection of personal information processed in this way. “The lawmaker has sought to balance the right of privacy that is recognised by the Constitution with various needs and interests, such as the need for economic and social progress within the context of the information society, and the interest in a free flow of information, both domestically and internationally,” says Gardner.

The legislation will cover a broad range of activities. Indeed the definition of“processing”includes every conceivable action from collecting information, receiving it, storing it, updating it, modifying it, disseminating it and even destroying it.“The term ‘personal information’ is as broadly defined,” he says. “It covers, for example, information relating to the race, sex, pregnancy, marital status, ethnicity, colour, sexual orientation, age, health, religion, language and education of a person”.

Every fact you can imagine is “covered”

“It covers medical, financial, criminal and employment histories. It covers ID numbers, addresses, telephone numbers and blood types. It covers personal opinions, the private correspondence of a person, and the views that other people have of a person. It even includes the mere name of a person, if the name appears together with other personal information. A ‘record’ is defined to include recorded information in any form that is in the possession or control of a company or public body, irrespective of whether or not it created it”.

There are a number of exemptions, two of which could prove useful in the financial services space. POPI does not affect the processing of personal information in the event it has been specifically exempted or in cases where other legislation regulates the processing of that information. What can financial advisers expect going forward?

New terminology to wrap your tongue around...

In terms of POPI the company or public body that is responsible for processing information is referred to as the ‘responsible party’. The individual, or indeed company, whose information is being processed, is referred to as the ‘data subject’. POPI will also tie in closely with the Promotion of Access to Information (PAIA) Act. The latter requires that each company appoints a person – or Information Protection Officer – to ensure compliance with its principles.

Forget the Financial Services Board, its enforcement committee and the FAIS Ombud. Going forward you will also have to keep your nose clean with the National Credit Regulator, Competition Commissioner, National Consumer Commission and – coming soon – the Information Protection Regulator (IPR). The IPR will have powers to investigate complaints and draft industry-specific codes for data handling. Financial services professionals will have to brace for yet another round of codes and regulation!

Editor’s thoughts: Objections to the sheer volume of financial services legislation are brushed aside by the pro-regulation crowd. They say that you can stay ‘in the clear’ by simply treating your customers fairly. They could be missing the point, because the cost of compliance increases with each new body of law, whether you treat customers fairly or not… Is your financial services practice coping with the 21st Century regulatory deluge? Please add your comment or send it to gareth@fanews.co.za

Comments

Added by Peter, 12 Oct 2012
It's interesting that government is continually raising the bar in respect of both Fit and Proper requirements and compliance regulations. However, it is extremely obvious that the majority of the very same law makers would not be regarded as Fit and Proper. Surely more regulation and compliance should be applied to public office before raising the already high standards in the financial services sector. You require less qualifications to make macroeconomic decisions regarding the financial future of the country than you do to give an individual financial advice. This is ludicrous.
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Added by Humphrey, 11 Oct 2012
One way for the government to create jobs I guess - unfortunately it will not help our global competitiveness. One wonders why the drafters of this legislation are not forced to also use plain language - with a bit of effort the sometimes hunders of pages of each Act could also be reduced substantially. This would help compliance but I guess then it would not make it look like all those on the gravy train have done much.
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Added by Timothy Jones, 11 Oct 2012
The amount of paperwork for seemingly simple transactions is ridiculous. I have recently used something like 80 odd pages to mature 4 RAs and purchase 2 traditional annuities ( at the clients specific request).The transactions are still not completed some 2 months later. If it was not for my team of experienced and capable administrators we would not be able to complete this.Take their salaries and other office running expenses into account and it is clear that I have not profited from this (Comm R4000). I dread to think what would have happened if my clients had gone into a company and tried to do this over the counter let alone a call centre! Surely sanity has to prevail and the regulatory bodies and financial journalists have to realize that we cannot afford to stay in business at this rate!
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Added by Randmark40, 11 Oct 2012
4 thoughts. 1) Common sense got lost due to the information explosion, and it has just started. 2) If CS was not lost, people would have regulated themselves making it unnecessary to regulate them. 3) Answer lies in IT systems and how, where and when they store data and more importantly, who has access to the data. 4) It is easy to regulate things that you don't have a deep and clear understanding of. Make the regulators walk in a regulated persons shoes for a year trying to carve a living out between all the regulations they impose. But, having said all the above, there are solution for problems are opportunities dressed in overalls.
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Added by Ayanda, 11 Oct 2012
Complain as much as you like guys, these very numerous regulators have absolutely no interest whatsoever in your problems. Their only interest is in building their own empires, employing friends, family and imported 'advisors', being paid as big a salary and 13th cheque as they can con the state into paying (by lying about how necessary and important they are) and in getting promoted. Nothing else matters, least of all how their dubious public 'service' is destroying jobs. Small businesses and start-ups have no hope in this environment and so the big corporates, who hate competition and the way it keeps prices down and innovation and service levels up, lap it up like mother's milk. The more 'regulation', the less competition. This ultimately leads to higher profits with less effort, less industry players and more cartels... ...And the mob in charge of all of this claim to be pro-poor!
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Added by disillusioned, 11 Oct 2012
Pity the small and medium business owners and managers. They are likely to end up breaking one of the many laws simply beacuse it is not humanly possible track and comply with all these complex pieces of legislation. The burden of legislation is favouring large corporates and stifling small business. Is this what the government wants? It is what is happening on the ground. Of course, if the regulators were well run, professionally staffed and free enterprise friendly then this would help but we are encumbered with marxist bureaucrats with no experience of the real world and who dance to their political master's tune with no incentives to perform well.
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