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Ombud sounds warning bell on fee disclosures

11 February 2008 | Compliance - Regulatory | FAIS Ombudsman | Gareth Stokes

In today’s newsletter FAnews Online takes a look at another of the FAIS Ombud’s recent determinations. Charles Pillai ruled on 4 February 2008 in a complaint lodged by Elizabeth Penzhorn (the complainant) against Point Broker Services cc (the respondent). Point Broker Services was represented by its member (and broker) Mr Seppo Ranta.

During the hearing it emerged that Penzhorn, early in 2006, had purchased two annuities after a series of meetings with the respondent. The Ombud records that these “contracts were purchased with lump sums of R560 000 in Investo Linked Investment and R188 337 in Investo Designer Annuity respectively.” Penzhorn’s complaint stems from the costs associated with these investments. She alleges that the respondent failed to provide adequate information on the costs during their various meetings, instead indicating that these costs would be ‘nominal’.

A question of inadequate disclosure

The first time that Penzhorn became aware of the full costs on these annuities was when she received the contract documents from Momentum (the product supplier). These costs were R31 920 on the Linked Investment and R5 574.27 on the Designer Annuity. The Investo Linked Investment carried an initial advice fee (or commission) of 5% and a trail fee of 1% while the Investo Designer Annuity carried a 1.5% initial advice fee and 1% trail fee.

These costs form the basis of Penzhorn’s complaint. She felt that the costs levied on these investments were far from ‘nominal’ as she had been informed. The Ombud states early in his determination that “The sole issue to be decided in this case is whether the respondent, as alleged by complainant, failed to disclose costs.”

More care could have been taken

During the hearing, Ranta argued he had shown the complainant various fund fact sheets and that this went far enough by way of explaining costs. The Ombud challenged this assertion, pointing out that costs relating to the investments in question were not contained in these fact sheets. He also asked a number of other probing questions. Why had the broker not provided or referred to the product quotations when asked about fees? And why did the complainant’s signature appear only on the last page of the application form, with no initials on the page (or alongside the section) containing details of how costs were calculated?

The Ombud pointed out that the costs were clearly indicated on the product quotations obtained by the broker – and that he could have used these quotations to disclose costs to the client upfront. These oversights supported the complainant’s version of events i.e. that the broker had indicated fees would be ‘nominal’ – and had then glossed over references to such costs in the advice and application process.

In not properly disclosing fees, the broker violated various aspects of the FAIS Act and the General Code of Conduct for Authorised Financial Services Advisers and their Representatives. One of the main compliance failures stems from Part VI section 7(1)(c)(iii)(bb) of the Code, which provides that: “where the financial product is marketed or positioned as an investment or as having an investment component – separate disclosures of any charges and fees to be levied against the product, including the amount and frequency thereof and, where the specific structure of the product entails other underlying financial products, in such a manner as to enable the client to determine the net investment amount ultimately invested for the benefit of the client.”

‘Excessive’ commission must be refunded

What this case highlights is the danger of using vague responses when answering questions about the fees associated with, and expected performance of investment products. When the claimant asked for more information on the costs of the proposed investments she was told that they would be ‘nominal.’ We checked our trusty Chambers dictionary for an appropriate definition of the word… Nominal, it notes, is “relatively very small.”

On examining the facts, the Ombud determined that the broker had enough information to fully disclose the fees – and that the use of the word ‘nominal’ was inappropriate given that a 5% (the maximum allowable) upfront fee was charged. In his conclusion, Pillai states: “Respondent’s conduct… falls short of compliance in the respects mentioned. This non-compliance resulted in financial loss in that what complainant expected to be nominal costs were in fact the full costs on at least the Investo Linked Investment.”

The Ombud thus ordered the respondent to refund the sum of R22 344 in respect of fees deemed in excess of a ‘nominal’ fee. In other words, 3.5% of the 5% upfront fee on the Investo Linked Investment had to be refunded.

Editor’s thoughts:
This determination provides interesting insight into consumer behaviour. The word ‘nominal’ was enough information for the claimant to sign investment forms to allocate three quarters of a million rand. Yet as soon as the ‘nominal’ amount was quantified as R36k the complainant had second thoughts. Does upfront disclosure of investment fees make it difficult to sell financial investments – and how does this impact on the fee or commission debate? Send your thoughts to [email protected] – or submit them below.

Comments

Added by ma, 13 Feb 2008
This last month ,a prospect agreed on 0,5% upfront & ongoing fee on an amt of R4 500 000. to buy a living annuity ,but when he saw the cost on the quote in Rands ,he disappeared and later indicated he did it himself for free...never to be seen again.
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Added by G k Holman , 11 Feb 2008
Whilst it seems as though the broker overdid things a bit in a) charging the full 5% and then b) relating to the word nominal , it is with intense friustration that the genral pupblic at large refuse to accept responsibility for the THEIR accountability in these issues. Then implication for the planners at large is that everyone should be treated AS IF they are two years old and then you MIGHT be ok . The ombudsman in his ruling has made it clear that Pemzhorn is in NO WAY responsible for this debalce . This is ofcourse absurd and due cognizance should be taken by all of this absurdity.
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Added by Johann van Rensburg, 11 Feb 2008
Why do clients always get the benefit of the doubt? Although I must agree that taking 5% upfront is a bit high, clients need to understand that the costs of running a brokerage has escalated a lot the last couple of years. Instead of looking at the commissions paid to brokers aligning it with the costs of compliance and inflation, they actually want to decrease it to benefit the consumer. This client had to ask the figure before she signed. The clients all have very selective memories afterwards.
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Added by Sakkie, 11 Feb 2008
The broker is wrong.Fees must be disclosed .Client should receive a quotation disclosing the costs before signing.
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Added by M VAN DER VYVER, 11 Feb 2008
We are treated as thieves for charging a client 5%, if that is the max allowed why should it be a problem because of the amount invested. If the amount was a smaller amount being invested the 5% would have not been an issue, because the amount of work would have been the same. I have just sold a house and the agent took 6% commission which amounts to R100 000 on a R1.4 m house for about 5 show houses and 15 people taken through the house over a period of just over 2 months and we as Advisors are treated like this. I think it is high time the rest of the commission earners are also regulated as well.. The number of Advisors leaving the industry or joining because of over regulation should tell the story, but then again Government will only react when the "load shedding" of Advisors has reached crisis proportions.
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Added by Charmaine, 11 Feb 2008
One needs to focus on the fact that the broker charged the same client two different percentage figures for simultaneous investments - and obviously hoped that the client wouldn't question this act. Anyone who renders a professional service to clients has the right to be paid what they have negotiated with their clients - but then they need to create the opportunity for such negotiation at the time of establishing the relationship with the client. The public needs to be educated on the enormous outlays of financial planning practices so that fees and commissions are justified and accepted. Brokers can't expect to have a good understanding with their clients if they don't put in the effort of laying the foundation for the relationship. This only means one thing - people want to be paid for rendering a professional service, but they are not prepared to apply the professionalism that such a service requires.
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Added by Chris, 11 Feb 2008
Should the broker have taken 1.5% and the client still complained,I wonder what the ruling would have been. What is reasonable according to the ombudsman. Maybe had the broker only taken 1.5% he would have given her the rand amount like he should have. Greed on the part of the broker.
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Added by Robert, 11 Feb 2008
I have a concern with some of the comments being made in cases like this, and that would be from both sides. The reason being, we are a professional body, and so we should be entitled to receive a fair and just remuneration for our work and efforts in doing business with respective clients. The thing is, we will be offering our clients an ongoing service with continued liability, because we will always be accountable to our clients for as long as they remain invested. The problem here is; how much time and effort went into the preparation of doing the deal in the first place, this would be used to gauge the % upfront commission initially taken, and then, what sort of continued reporting and maintenance would this client require, in order to justify the trail fee negotiated. If we took our expensive car to a garage to be serviced or repaired, surely we would like to know how much it's going to cost before leaving it there!! This simplistic reporting of actual case studies, leaves a bad taste in ones mouth, and tarnishes the industry for someone who is trying to build an honest business. But then again, if we are the professional body we purport to be, why was the client not required to dot the i's and cross all the t's, so that there would be no argument as to who is right and who is wrong... Come on guys, let’s do a proper and professional job in the first place, don’t leave anything to chance! Lets make a better and more professional future for our industry. Regards Rob
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Added by Bill, 11 Feb 2008
There has always been reluctance on the part of a buyer to pay fees and this is why the "professions" like the medical practitioners and the legal profession have been structured in such a manner that makes it almost impossible to obtain medical treatment or legal advice if you do not use their services. Their fees are set by their professional bodies and approved by government. To a certain degree the same applies to audit firms and actuaries who by virtue of legislation are assured of business opportunities and their professional bodies set the standard fees which are charged. It is interesting to note that the fees set by these professional bodies all tend to escalate at a rate that exceeds the inflation rate. These people themselves baulk at paying fees. For example, how many "professionals" will voluntarily agree to pay a plumber's bill for work which produces a tangible outcome, I would rather have a qualified balance sheet than a blocked toilet. They will try and argue the amount down to where they think it is reasonable but a senior partner in an audit firm will happily charge R1700 to R2000 per hour for his work which creates absolutely nothing but costs which add into the inflation rate. By the same token a financial advisor cannot charge a commission of +- R40k, for no more than 3 hours work (+R10000 per hour!). We are all parasites in the financial system, just like doctors and lawyers because we do not actually produce any tangible real product. Therefore, the financial system can only continue to function properly whilst we have a symbiotic relationship with the customer where the added value of our services does not "kill" the customer with the fees that are charged. This point is clearly illustrated in the global health care industry where the relationship between provider and patient has become almost entirely parasitic, from the providers side.
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Added by Mariaan, 11 Feb 2008
Bekendmaking van fooie: Fooie aan Finansiele Adviseurs versus Eiendomsagente. Vraag: Waarom het sommige kliente oor die algemeen n probleem om aan Finansiele Adviseurs fooie af te staan vir advies t.o.v. beleggings? Finansiele Adviseurs moet vir n tydperk van vyf jaar en langer verantwoording doen vir die advies wat aan die klient gegee is t.o.v spesifieke beleggings portefeuljes en markverwante prestasies. Daarteenoor het kiente geen probleem om aan agente 7 - 10% Kommissie/Fooie te betaal vir n eenmalikge diens nie. Die koop van n eiendom vorm grootliks tog ook deel van n klient se Beleggings Portefeulje? Mariaan Botha SBinvest Life.
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Added by Elsie van den Bergh, 11 Feb 2008
I can for the lfie of me not understand how advisors is this day and age, still think that disclosure of costs is not important. Taking 5% on a lumpsum investment is also too much. A lumpsum should earn a boker not more than 3% at the utmost. Trailer commission should influence the 3% and bring it down. Insurance companies should be repremanded. The high commission has to do with attracting brokers to do business with them. We will never get rid om commission driven business in this way.
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Added by JS, 11 Feb 2008
HIERDIE MAKELAAR WAT KLIENTE SULKE FOOIE VRA HOORT NIE IN DIE BEDRYF NIE.DIS ABSOLUUT ROOF OF STEEL.JAMMER HY IS NOG IN DIE BEDRYF
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Added by NB, 11 Feb 2008
In response to your article of the Setzhorn case, I think upfront fees are going to be a thing of the past. And that ongoing fees will be having to be reduced.
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Added by EB, 11 Feb 2008
Admittedly, the broker should have disclosed the costs, however, since she is complaining about the amount that was paid, which in this case is 5%. She should also direct her complaint to the industry/Life offices, for permitting this amount of commission available, in the first place. "If it's available, - it WILL be taken." Every concerned should bear in mind, that Brokers are not responsible for the amounts of commission available/payable on the products/investments they sell.
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Added by AF, 11 Feb 2008
At a commission of 5% on R560 000 the earning will be R28 000 gross. If the broker charged R31 920 it is an overcharge of R3920. Big deal. If the Broker states a nominal fee then he may have spoken in terms of the 5% which is nominal. When one considers the recent and ongoing debarcle with the Ombud vs SA home Loans, this broker is lucky he didn't receive the death penalty.
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Added by Francois, 11 Feb 2008
I think the Ombud was too lenient in this case. It appears that the broker had the intention not to disclose the real cost, because it was too high. The maximum that could have been asked should be 3%, but only if the broker had prepared a complete report on the investment strategy and have the knowledge to give investment advice and if there will be continuous monitoring of the investment. Such actions by this broker make it more difficult for real professional advisors who apply their professional knowledge, their experience of many years, and who provide all the details regarding the up front and ongoing costs. It also gives the industry a bad name. We should get rid of such brokers. I support reasonable up front fees/commission for the professional service and knowledge applied when investments are implemented and an ongoing fee for the monitoring and communications with the client thereafter. Even if it was walk-in client a full analysis/report should have been submitted regarding the investment. Up front fees are not only for the once off deal, but for the knowledge and experience and time spent on the report in a language that the client understands and where everything is revealed. We want to be regarded as professionals then we have to act alike. More can be said about up front and no up front costs as this also may mislead the client. Thanks. Francois
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Added by Chris, 11 Feb 2008
AF. The R 3 920 is VAT.
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Added by Graham Nell, 11 Feb 2008
The adviser did not disclose correctly. The client needs to see and sign for the fee structure. There can then be no reason for complaint. Anyway the fee that was charged was maximum, certainly not nominal and possibly not comensurate with the work involved. I believe in negotiating fees based on the amount invested. Max trail should be 0.5%pa on the amounts mentioned dependant on what the client expects i.e. how many reviews per year etc. Clients need to accept that your advice can add value and therefore be prepared to pay a reasonable fee.
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