Santam voted top short-term insurer in Sunday times top brands survey

20 September 2019 Santam

For an impressive 6th consecutive year, Santam, South Africa’s largest short-term insurer, has been voted the top performer in the Business category of the annual 2019 Sunday Times Top Brands Survey.

The independent research survey polled businesses of all sizes from across the country, rating Santam against its competitors based on expertise, size and product offering. Santam achieved the top rating in the business to business category.

In acknowledging the award, Mokaedi Dilotsotlhe, Santam’s Chief Marketing Officer said, “The Sunday Times Top Brand Award is a firm endorsement from South African businesses that we are continuously adapting to their needs in order to deliver against our brand promise of insurance good and proper. It is particularly encouraging that we continue to be seen as a leader in the age of industry 4.0, which is beginning to change risk management and insurance underwriting. At Santam, we remain focused on providing our clients with innovative solutions that address their needs as digitisation becomes more prominent in business operations.”

Santam is South Africa’s leading general insurer and provides short-term insurance cover to more than 1 million policyholders, ranging from individuals to commercial and specialist businesses, including 86 of the JSE Top 100 companies, as well as a significant number of small and medium sized enterprises.

“Every business is unique and all face varying risks,” says Dilotsotlhe. “Our expertise is individually tailored to proactively mitigate risk and enable businesses to rebuild should the worst occur. We understand the importance of the advice provided by intermediaries in the complex world of business insurance in ensuring that our clients are appropriately covered. We partner with clients from multiple business sectors to help keep their operations running and contribute to overall economic growth.

“As a proudly South African company, Santam is committed to working with government and multiple stakeholders in reducing insurance risks that impact on both businesses and individuals. Through our Partnership for Risk and Resilience program (P4RR), we are working with various municipalities to specifically reduce potential disasters that may arise due to fire and flood risk. We see this as one of the foremost ways to ensure that South Africa is protected in instances of unforeseen risk for generations to come,” Dilotsotlhe concludes.

Quick Polls


Brokers are frequently credited with ‘going to war’ for their clients at claims stage. Brokers will push the insurer to get an equitable and fair outcome. Is this still the case today, or do you find that insurers are pushing back too?


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