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Santam launches interactive video guide to managing risks in the home

21 October 2014 Santam

Leading short-term insurer Santam today launched an innovative interactive video guide sharing some of South Africa's top home risks and how to prevent them.

The Santam Home Explorer allows viewers to control the experience by navigating their way through the house, clicking on the interactive areas they would like to explore.

The YouTube video tours a house from a first-person point of view with a narrator and animated captions sharing tips on how to manage everyday risks relating to each area in and around the property. This new tool forms part of the insurer’s ongoing ‘Be Safe Out There’ message which encourages South Africans to take proactive steps to reduce their risks.

Donald Kau, head of corporate affairs at Santam, says that even the smallest changes in thinking can make us safer. “Through this interactive video guide, we highlight risk in the home and how to prevent them. By ticking off even a few of the risk checks highlighted in the video, you will be making your home a pleasant environment for you and your family.”

The campaign will run across YouTube, Facebook and Twitter. To view the Santam Home Explorer, visit http://www.youtube.com/watch?v=EAckBPDBYxE&feature=youtu.be.

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