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Santam launches Be Safe Out There campaign

08 July 2013 Anel Grobler, Head of Corporate Branding at Santam

Santam, South Africa’s largest short-term insurer is launching its new Be Safe Out There campaign today.

Be Safe Out There highlights interesting findings and advice about insurance claims in a new and stimulating way.

With a market share of 23%, Santam has utilised its broad experience and vast data in order to engage with people on a topic that is highly relevant to all South Africans - the personal safety of individuals and their loved ones.

The aim of the campaign is to show consumers how small changes in their daily behaviour and a shift in attitude can play a big role in keeping them and their possessions safe and avoid unwanted accidents and damage.

Starting from today, each day this week, Santam will reveal a daily risk with tips and advice to help consumers mitigate future risk, on their website http://www.santam.co.za/daybyday?imc=1.

Facebook users can also find and ‘like’ the campaign on Santam’s Facebook page.

Today is “Nothing Works Day”, which speaks to that after a weekend of hard labour, statistically more geysers and home appliances pack in on a Monday than any other day of the week.

Some people are not aware that their geyser/pipes are damaged, so they wouldn't pay attention to these until something happens.

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