Sanlam launches groundbreaking new website

Sanlam has launched a brand-new website (http://www.sanlam.co.za/) that reflects the new dynamism in the Sanlam of today.

Clients’ requirements are key to the design of the new user-friendly site, which is a one-stop shop where clients are guided to the most appropriate financial solutions to match their requirements.

One of the innovative profiling tools on the site is the Personal Needs Profiler, which helps visitors draw up a financial profile matched to their current life stage, enabling them to match financial solutions and services to their financial needs.

Clients have the option of emailing the results generated via the Personal Needs Profiler direct to Sanlam for further attention, or to save them in a special “My Folder” section where they can, at a later stage, compare them to a different or altered set of financial needs.

“The new client-focused website is evidence of Sanlam’s leadership position in the financial services industry and supports the company’s vision of being a leading financial services group offering solutions for a wide variety of financial needs in order to build and preserve wealth.

The site also aims to offer current and potential clients a more consistent and transparent experience of the Sanlam Group, with easier access to all of Sanlam’s individual businesses,” says Raisibe Morathi, Chief Executive: Sanlam Group Services.

The new website clearly distinguishes between financial solutions for individuals, financial solutions for businesses and professionals and financial solutions for institutions. Visitors to the site are now able to intuitively and immediately choose where to click to find the information relevant to them.

Morathi says the new site has been designed to guide users to the correct information as quickly and as easily as possible, taking into account the multiple ways in which users navigate and look for information. Although new technology has been implemented, what actually revolutionises the site is the focus on the user.

The site has been designed and built by Liquorice Africa Advertising, working in partnership with Sanlam. “This is a ground-breaking website and the new benchmark for client-focused internet marketing in the financial services industry, both in South Africa and internationally,” comments Miles Murphy, Liquorice’s Managing Partner.

The launch of its new website reaffirms Sanlam’s reputation as an innovative and leading financial services group, and follows the introduction in recent years of Sanlam iTrade, the company’s online share trading facility; Sanlam Liquid, a debit card facility linked to money-market funds; MiWay, an online insurance portal; and SanlamConnect, a direct face-to-face and computer interactive facility based in offices, shopping malls and business parks enabling clients to structure their financial planning properly.

Users stand a chance of winning R10 000 in a Sanlam Liquid account simply by evaluating the new site. Users can do the evaluation by filling in a form on the new sanlam.co.za site.