PSG Konsult enters into association agreement with firstEquity Group

PSG is pleased to announce that it has entered into an association agreement with firstEquity, a leading insurance adviser and service group. Effective 1 November 2017, the personal and commercial broking businesses within the firstEquity Group will be merged with the PSG Insure Randburg short-term branch.

“The association with firstEquity will be a valuable addition to our business, while in turn, PSG offers firstEquity the backing of a leading financial services organisation, strong established operating networks and a complementary service offering,” says Rikus Visser, CEO of PSG Insure.

Vis Govender, Group CEO of firstEquity, highlights the value of the PSG brand, services platform and financial strength to the firstEquity business. “We are convinced that the strong technical and specialist insurance expertise of the firstEquity team, combined with PSG’s breadth of services and extensive client and associate base, will be formidable,” he adds.

Following the standard regulatory processes, the merged practice – operating under the PSG brand – will be of significant scale. Both PSG and firstEquity bring well-established client bases to the table (in total more than 16 000 clients) and have strong relationships with local and international insurers. Advisers of both businesses will continue dealing with their respective clients, so all clients can expect an uninterrupted client experience and the same high levels of service they are accustomed to.