Old Mutual puts its mark on Baltimore

In keeping with the group’s mission to make Old Mutual a household name in the US, the brand recently became a highly visible part of the Baltimore skyline when huge 27.4 by 3.4 metre Old Mutual insignia was hoisted atop its office in Fleet Street.

This after receiving the formal thumbs-up from local officials.

John Clifford, President of the Old Mutual Financial Network commented: “In keeping with our recently launched motto The thinking is new. The name is Old Mutual the sign affirms our confidence in Old Mutual as a force to be reckoned with in the US financial services market.”

Last year Old Mutual launched its first multi-media advertising campaign in the US with a view to building awareness of the brand amongst consumers in the American in the retail market.

It started with the introduction of a strong, singular brand identity to position the business as a leading provider of insurance and asset management. The initial focus was on the intermediary market, with the campaign subsequently extended to reach consumers.