Lion of Africa - Gearing up for 2014

09 December 2013 Lion of Africa
Adam Samie, CEO, Lion of Africa

Adam Samie, CEO, Lion of Africa

Message from the CEO

After months of preparation, our new structure is now in place, built around Gauteng as the hub of our business, and based on the delivery of superior service to our clients. The change has created many exciting business opportunities for all our stakeholders by placing more of our specialised staff members in the front line of service to our business partners.

Our business is now built around the provision of key services to our selected broker partners through our staff and great IT support services. Our primary focus is to ensure world class services to our brokers who have a regional or national footprint and have diverse and complex portfolios.

Our structure has undergone considerable change to accommodate this single focus. The creation of an integrated Sales and Underwriting team for the different market segments has the effect of making our entire team market facing. This makes the underwriting technical team much more accessible to our brokers and clients and is expected to make the development of superior insurance solutions for our clients a lot simpler.

Another key part of our strategy is the opening of our Client Service Centre in Johannesburg to ensure that 80% of all administrative underwriting and claims enquiries are attended to in real time. The service centre is intended ultimately to manage new claims reporting and enquiries through enhanced reporting standards that ensure that customer service lies at the heart of our business.

I am excited about the new structure and our teams are raring to show you, our clients and our partners, that a new breed of insurer is on the prowl. We hope that soon you too will experience the ‘new” Lion of Africa.

Adam Samie

Quick Polls


Do you believe this is the toughest period for financial advice in many years?


Yes, it’s hard to navigate the challenges and difficult to adapt. I’m struggling.
No, I have managed to navigate the challenges and have adapted. I’m good.
50/50. I just feel like whether we like it or not, we have to ready ourselves for change… be resilient and scale for the future. It’s not about survival of the fittest anymore but survival of the quickest. We just have to move on with life.
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