Lion of Africa - Gearing up for 2014

09 December 2013 Lion of Africa
Adam Samie, CEO, Lion of Africa

Adam Samie, CEO, Lion of Africa

Message from the CEO

After months of preparation, our new structure is now in place, built around Gauteng as the hub of our business, and based on the delivery of superior service to our clients. The change has created many exciting business opportunities for all our stakeholders by placing more of our specialised staff members in the front line of service to our business partners.

Our business is now built around the provision of key services to our selected broker partners through our staff and great IT support services. Our primary focus is to ensure world class services to our brokers who have a regional or national footprint and have diverse and complex portfolios.

Our structure has undergone considerable change to accommodate this single focus. The creation of an integrated Sales and Underwriting team for the different market segments has the effect of making our entire team market facing. This makes the underwriting technical team much more accessible to our brokers and clients and is expected to make the development of superior insurance solutions for our clients a lot simpler.

Another key part of our strategy is the opening of our Client Service Centre in Johannesburg to ensure that 80% of all administrative underwriting and claims enquiries are attended to in real time. The service centre is intended ultimately to manage new claims reporting and enquiries through enhanced reporting standards that ensure that customer service lies at the heart of our business.

I am excited about the new structure and our teams are raring to show you, our clients and our partners, that a new breed of insurer is on the prowl. We hope that soon you too will experience the ‘new” Lion of Africa.

Adam Samie

Quick Polls


Financial behaviour experts suggest that today’s risk modelling methodologies ignore your client’s emotional ability / behavioural capacity. What are your thoughts on spicing up risk profiling tools to make allowance for your client’s financial behaviours


[a] Bring it on; my client’s make too many irrational financial decisions
[b] Existing risk profiling tools are adequate
[c] Risk profiling tools should be based on the model / rational client
[d] The perfect risk profiling tool is science fiction
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