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Liberty takes top honours at this year's FIA Intermediary Experience Awards

06 August 2019 Liberty

Liberty Group, leading provider of long-term insurance solutions in the mass affluent South African market won in two categories at this years' Financial Intermediaries Association of Southern Africa (FIA) awards ceremony; taking home the Life & Risk and Employee Benefits categories.


"These awards are a great milestone and positive recognition that Liberty owes to the continuous delivery of exceptional products, solutions and services to our customers and the industry, through our intermediaries or financial advisers," said Johan Minnie, Liberty's Executive for Customer & Adviser Experience.

The FIA Awards – now in their 21st year – are acknowledged by members of the FIA as South Africa’s leading measure of product provider excellence based on an independent survey of financial advisers, insurance brokers and other advice practitioners.

"We are particularly proud to be recognised by our industry peers and with some of our industry counterparts. We congratulate everyone that was nominated in every category. For us, this is testament to the work that we are doing as an organisation to ensure that our advisory partners have the right tools and resources that enable and allow them to deliver to their clients. This win is truly for them."

There is real value in advice

Statistics from a Liberty survey conducted recently revealed that 67% of advised consumers feel more confident about their futures. The survey further revealed that individuals with an intermediary are proven to have a higher net worth.

"While ensuring that policies are sold, and investments made, lives changed through good advice is what really matters. The ultimate results of proper financial planning should be financial freedom and peace of mind for clients. The greatest personal and professional rewards for a Financial Adviser is having satisfied clients. It is knowing that you’ve done everything in your power to deliver the right level of advice that meets your client's specific needs," says Minnie.

In delivering on these client specific needs, Liberty recently launched The Wellness Bonus benefit, which is an enhancement to our flagship Lifestyle Protector product, adds Minnie. The benefit uses clients' wellness data from any recognised external wellness programme to create a Liberty Wellness Score. Based on this score, clients can earn up to 40% of their qualifying Lifestyle Protector premiums back in cash, on the members fifth anniversary.

The insurer also enhanced its Employee Benefits offering targeted at small businesses by offering critical services for staff members of these businesses such as medical, trauma and legal counselling, and financial education programmes at no additional cost.

Finally, Liberty has placed great emphasis on supporting the growth of Financial Advisers in the country, and many advisers - tied or independent, have earned their experience through Liberty.

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