Liberty’s Rewards Programme saves members R22 million

09 October 2013 Johan Coetzer, Liberty

Liberty’s rewards programme, Own Your Life Rewards, has saved its 31 000 members in excess of R22 million; an average of R430 per member per month.

"This could buy you a stick blender or a family dinner,” says Johan Coetzer, Managing Director of Liberty Own Your Life Rewards. "Some members can even save up to R3000 a month by using all discounts at all our partners.”

To date Own Your Life Rewards has attracted 70 rewards partners, with 100 benefits to choose from.

"Our programme is geared towards enriching the lives of members, their families and friends, by offering them instant discounts on their everyday lifestyle needs in health, shopping, fitness and travel without having to convert points for cash. We do not expect our members to prescribe to any particular behaviour to gain access to their benefits, like swipe here to get this,” says Coetzer.

Coetzer adds: "This is one of the most simple to use rewards programmes in the market – our members do not have to perform tasks, as all members get the full discount as advertised. They simply redeem rewards directly from the partners using the different methods available.”

The programme is also the first in the South African rewards programme market to introduce mobi apps for Blackberry, Android and iPhone; which provides members with quick and easy access to their discounts. At least 50% of members access the programme via the mobi app.

The most popular benefits on the programme include the 80% discount on gym membership at Virgin Active and Planet Fitness, where members can save up to R4000 a year. Members also get free parking for four hours at Sandton City – this benefit will be rolled out to other malls nationally in the near future.

"Our strategic intent is to use our knowledge in the industry to introduce quality partners that will enhance our member’s everyday lives. With South African’s becoming savvier with their money, we wanted to add value to their lives and designed a programme that will not only make a difference to their lives but also add extra cash into their wallet,” Coetzer concludes.

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