Liberty’s new FullView solution set to revolutionise financial advise in South Africa

12 February 2014 David Lloyd, Liberty

For the first time in South Africa, financial advisers are now able to view the complete net wealth of their clients on one digital platform - this includes all their assets, investments, liabilities and retirement products.

David Lloyd, Managing Director of Liberty Investments, sees this 360-degreeview of one’s wealth, combined with the other data the system holds, such as all historical unit prices and index levels and a complete set of current fund fact sheets, as dramatically improving the service provided by financial advisers to their clients.

"The role of a financial adviser is to provide guidance to their clients. Their ability to do so effectively is directly linked to the quality of the information they have on hand. Financial advice adds the most value when it is based on a comprehensive understanding of the current situation of the client,” hence this platform,” explains Lloyd.

Lloyd points out that the primary purpose behind Liberty’s development of FullView is to fill these information gaps, thereby ensuring that advisers are fully informed and able to give their clients the very best advice.

"Simply put, FullView is a tool that enables financial advisers to know more about their clients, and provides a wealth of automated reporting, triggers and alerts - thereby allowing them to apply that knowledge to do so much more for their clients. And of course the client would need to give consent on this,” adds Lloyd.

The tool also contains every South African unit trust price, allowing the advisers to customise the portfolio reporting they give. Advisers are thus able to customize the content and frequency of client reports according to their clients’ preferences. Although Liberty has developed this software, it carries each adviser's brand/logo and doesn't promote Liberty as it has been built as an adviser tool to support their service to their clients.
Lloyd points out that as well as increasing and improving the service advisers can offer, another significant advantage that FullView offers is its ability to drastically reduce the time they spend on administration.

FullView achieves this by allowing advisers to access full details of all their clients’ existing assets, liabilities and life cover in one place. This data is collected automatically and on a daily basis. By applying this information to the various tools available on FullView, advisers are then able to develop an accurate overall risk profile across their clients’ entire financial universe, and use this as a basis from which to set, align and track their financial objectives. The system allows advisers to set up client goals and link them to various assets and products and portfolios and then reports on how the client is tracking towards these goals.

"FullView comes at a time when the industry is becoming increasingly more regulated. Whilst we believe that this is in the best interests of both consumers and the industry, we recognise that it does increase that administrative requirement by advisers. This is why Liberty specifically designed FullView in a way that will help to significantly reduce this administrative burden whilst also clearly demonstrating the adviser is delivering a first class ongoing service in return for the ongoing advice fees the client is paying."

FullView also provides the clients of the advisers using FullView, with the functionality to see various elements of their own net wealth, its components, asset split and their overall risk profile.

The platform is available online at and is available to Liberty registered financial advisers.

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