FANews
FANews
RELATED CATEGORIES

King Price goes green and gold to ‘back the bucks’

03 September 2019 King Price

It’s Rugby World Cup fever, and King Price Insurance has emphatically pinned its colours to the mast. To show its support for the ‘Bokke, the insurer has traded its trademark royal red branding for Green and Gold for the duration of the tournament – and is challenging other South African companies to do the same.

Even the insurer’s website has gone green for the World Cup as part of a ‘back the bucks’ campaign. And it’s not just the team that will be scoring: There’s also R10,000 a week up for grabs for the duration of the tournament, and all you need to do to stand to win is get a King Price quote.

“If you’re not supporting the ‘Bokke for the next two months, are you even South African?” asks King Price partner of marketing Natalie Bisset. “Sport is a great force for bringing our diverse nation together – and as an authentically South African brand, we want to show that we’re not only 100% behind our national teams, but we’re proud to be part of building a better future for all South Africans.”

Quick Polls

QUESTION

Do you believe the short term industry should be changed to that of an accountable institution?

ANSWER

Yes, it will assist in tracking criminal trends within the insurance industry, thereby assisting regulators in their fight against fraud
No, it will be costly and onerous
Its just another regulatory hurdle the industry will have to tackle
A E fanews magazine
FAnews November 2019 Get the latest issue of FAnews

This month's headlines

It’s time to go overweight, heart!
A holiday should not be stressful
Should brokers participate in claims investigations?
Offshore investing to finance education
The whole cake… or rather one slice at a time
Non-disclosures: what you need to know
Medical schemes’ average increases for 2020
Subscribe now