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King Price goes green and gold to ‘back the bucks’

03 September 2019 King Price

It’s Rugby World Cup fever, and King Price Insurance has emphatically pinned its colours to the mast. To show its support for the ‘Bokke, the insurer has traded its trademark royal red branding for Green and Gold for the duration of the tournament – and is challenging other South African companies to do the same.

Even the insurer’s website has gone green for the World Cup as part of a ‘back the bucks’ campaign. And it’s not just the team that will be scoring: There’s also R10,000 a week up for grabs for the duration of the tournament, and all you need to do to stand to win is get a King Price quote.

“If you’re not supporting the ‘Bokke for the next two months, are you even South African?” asks King Price partner of marketing Natalie Bisset. “Sport is a great force for bringing our diverse nation together – and as an authentically South African brand, we want to show that we’re not only 100% behind our national teams, but we’re proud to be part of building a better future for all South Africans.”

Quick Polls

QUESTION

No developing economy has ever built a single-payer complementary NHI equivalent covering the entire population. NHI promises comprehensive care but it is also 100% free at the point-of-service. Is this practical?

ANSWER

It is doable but collaboration is key
South Africa is not in a position to build NHI
The only conclusion possible is that the private healthcare sector is not going to disappear or change
There is little chance that the NHI will be able to receive significant government funding
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