GENRIC offers white and brown goods extended warranties

05 August 2015 Charmayne Ditchfield, GENRIC

Hot new add-on, backed by rock solid appliance repair partner, hits the market.

GENRIC Insurance Company has launched extended warranties on white and brown goods, backed by one of the largest appliance repair partners in the country.

The extended warranties give call centres and brokers value-added products to offer as add-ons on existing policies.

“This kind of extended warranty is hot. Everyone wants it,” says GENRIC’s Divisional Chief Executive for Direct Business, Charmayne Ditchfield. “We do the underwriting and manage the claims, supported by a partner with vast experience in appliance rental and repair.”

The plan

The plan covers white goods – fridges, freezers, dishwashers and washing machines –, as well as brown goods such as digital media players, televisions, radios and computers. It applies to goods younger than eight years.

“This is a great natural add-on to home contents or household insurance, or an extension on personal lines,” says Ditchfield.

The warranty also offers a call-out service in metropolitan areas.

Precise product support

The product has been in the making for 18 months, Ditchfield says, explaining that GENRIC took its time to secure the support partner the product now sports.

“We are pedantic about back-up service,” she continues. “If your partner is not top notch, your product fails miserably. We wanted a top-notch partner. So we were patient, and now we can offer a solid policy to our clients with solid backup support.”


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