Natsure’s 50th Anniversary Inspires a Renewed Vision and a New Look

20 October 2018 Natsure

Natsure commemorated its 50th anniversary this month by announcing its ambition to transform the insurance industry and innovate for the future.

“The world is transforming, and so are we,” explains Natsure COO, Bernice van Leeuwen. The niche insurance solutions provider has naturally evolved over the last five decades and is determined to remain relevant to continue to be a formidable market leader across the specialist market segments in which it operates. 

Transforming Insurance through Technology and Innovation 

“We need to future-proof our business to see it through the next 50 years and beyond. Our interpretation of this, is ultimately a relentless process of improvement to anticipate and navigate future risks and opportunities, enabling us to adapt to changing market dynamics. It’s dependent on our ability to innovate – something our team is united on. Very soon we’ll be able to share some of these developments, which include a range of new products for future business challenges,” shared van Leeuwen. 

Innovation is encouraged and supported in Natsure’s culture. Taking on the challenge to transform the sector has been made tangible for the business by aligning the team and empowering them to implement and live up to the brand promise. Simply, this means delivering quality niche insurance solutions to stakeholders, providing a dedicated focus on specialist services, and customising value-driven, competitive, and responsive solutions. 

Renewed Vision and Mission 

Since its inception in 1968, Natsure has established itself as a profitable and renowned industry front-runner, owing to its actuarial approach to underwriting, its culture of building partnerships and its focus on innovation. 

Van Leeuwen said, “Our mission is to deliver the best solutions and service possible so that we are the smart choice, and the first choice for all our stakeholders. Furthermore, our vision is to be the preferred partner for specialist intermediaries, by setting a new benchmark for service delivery and innovative product solutions, in order to become one of the most respected brands in the industry - ultimately known and trusted by the end consumer.”                         

Supporting this renewed vision and mission, Natsure commissioned a rebrand, including a new modern logo and a refreshed look and feel across all brand executions and touchpoints. The contemporary expression of the company’s brand reveals its progressive thinking and aims to resonate with, and appeal to its various stakeholders. Furthermore, Natsure’s individually branded divisions namely; Airspace Africa, Universal Marine, HCV and Commercial and Professional Risk Acceptances Africa, have all been brought in under the new Natsure branding, and will now be renamed Natsure Aviation, Natsure Universal Marine, Natsure HCV and Commercial, and Natsure Prorisk Liability and PI. The motherbrand will still partner with its external UMA partners, including Renew Risk Africa, Universal Acceptances and Carasure. 

Our Journey to Success 

Natsure attributes its success to its people who have always been aligned to the core values of the company. Van Leeuwen remarked, “Our culture is rooted in passion, ownership, respect, trust, quality and integrity. We are proud of the fact that many of our people have loyally served the business for many years and support our aspiration to transform, grow and thrive in the market.” 

As Natsure embarks on its next 50 years, it intends to remain rooted by its values and keep on delivering value-driven solutions that help uphold its reputation as the industry’s partner of choice.

Here are links to imagery from the event that took place in Kramerville and the video that was played at the event. The video explains the company's new strategic direction.  

Imagery: night:




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