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Genasys provides the tech fuel powering the latest partnership for insurtech MGA Equipsme

25 February 2021 Genasys

Simply Business recently announced its partnership with UK insurtech MGA Equipsme to allow its customers to directly purchase health insurance plans online for the first time.

Having been the tech engine fuelling Equipsme since its launch in the UK three years ago, it is hugely rewarding for the team at Genasys to have played a pivotal role in supporting this latest partnership for the health insurer whose simple, affordable products for businesses have gone from strength to strength.

Equipmse founder and CEO Matthew Reed, comments: “We’re incredibly proud of the product that we’ve developed, but it is critical that we are able to mould its look, feel and customer journey to meet the needs of our distribution partners. They know their customers inside out and how they behave, so we have to be able to fully integrate our proposition into their own to deliver a seamless experience for their customers. Having Genasys as our technology partner enables us to do just that.

The flexibility and simplicity of their platform allowed us to integrate smoothly with the Simply Business systems, and tweak the customer experience through the initial pilot to the full rollout last month. Without Genasys as our tech partner, I have no doubt that the integration process would have been incredibly difficult.

Our Chief Growth Officer André Symes, adds: “It has been fantastic to witness the growth of Equipsme from its launch back in 2018 to the award-winning business that it has become. Our business thrives on opportunities such as these. It’s not just about delivering a software solution for a brand new offering and helping to bring it to market; it’s about working in true partnership with a team that shares our passion for making a real difference.

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Covid-19 may accelerate certain industry trends. What are we likely to see?

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Adoption of contactless technologies and digital experiences will likely be accelerating emerging technologies further
The consumer will expect safety and precautionary measures, driving the need for enhanced surveillance policies and technologies, which may pose potential privacy concerns
Rising activism among consumers and employees could drive an increased focus on corporate purpose
Value chain disruption is likely to lead to an increase in creative partnerships, which may in turn cause organisations to further invest in developing the mindset and agility to collaborate across sectors in the ecosystem
Cost management will be a critical priority to ensure business continuity based on cash flow requirements, to manage lower margins and revenues during a downturn
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