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Genasys launches a new identity

04 July 2014 Andre Symes, Genasys
The new Genasys logo.

The new Genasys logo.

Andre Symes, Group Brand Manager at Genasys had the following to say about the new Genasys Identity.

The last couple of years we have been very much focused on enhancing our primary product SKi®, as well as growing our product portfolio. This has led to great growth with many existing clients upgrading their systems and a number of new clients moving onto our platforms.

The marketing people at Genasys felt it was essential to spend a bit of time aligning our brand with the company growth, thus we embarked on various initiatives, the most visible being our new branding.

We are very pleased to reveal our new identity which aligns with our mission, to be the preferred software solutions partner to the insurance industry throughout Africa, Europe and beyond. To partner and support both direct clients and value added resellers in attaining a global footprint.

“We really feel that our new triangle logo accurately depicts the mutual dependence and service that Genasys provides to both Intermediaries and Insurers, all being essential parts of the sales cycle. Most of the other changes to our brand will be done internally for the benefit of our staff who are the real drivers behind the growth we have shown, we now have over 80!” .” Says Andre Symes – Group Brand Manager.

Visit our website www.genasys.co.za Follow us @GenasysTech or like our page facebook.com/Genasystech for more new and exciting developments.

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