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EasyEquities wins big worldwide

27 October 2016 Charles Savage, Purple Group

Nowadays there is not a week that goes by without something amazing happening at EasyEquities. Over the last year we have racked up some truly inspiring achievements in our industry.

Top 100 leading fintech companies

EasyEquities was named one of the top 100 leading fintech companies in the world.
KPMG and H2 Ventures recently carried out a global survey to find the world’s top 100 fintech innovators for 2016 – and EasyEquities was among of them.

The Fintech 100 report is compiled by KPMG and fintech investment firm, H2 Ventures. It identifies the leading 50 ‘established’ fintech companies in the world, and the most intriguing 50 ‘emerging stars’. EasyEquities was named as one of these top 50 emerging stars – exciting new fintechs with bold, disruptive and potentially game-changing ideas.

“Our spot among the top 100 fintech companies in the world is a fantastic endorsement for the EasyEquities platform,” said Charles Savage, CEO of EasyEquities holding company Purple Group. “It confirms that what we are doing is not only great for South Africans, but that there is a call to democratise equity investing across the globe.”

BankTech Asia fin5ive challenge

EasyEquities is one of five fintech companies around the world who will be presenting to delegates from more than 100 banks in the Asia Pacific region at the upcoming Bank Tech Asia convention in Kuala Lumpur, Malaysia. The Easy team were awarded the chance to speak at the BankTech Asia Fin5ive Challenge competition in which it ranked among the top five fintech solutions out of all the entries.

“This is a massive opportunity for us to connect with the Asian market and look for partnerships with financial services companies in the region. Our visit to KL has huge implications, not only for EasyEquities but also for South Africa’s status as an exporter of tech services.” said Purple Group VP Partnership’s Almero Oosthuizen.

Africa fintech awards

Closer to home – but still on an international scale – EasyEquities was recently named the number one Invest-tech firm and number one Fintech company in Africa at the 2016 Africa Fintech Awards. The awards were won in collaboration with SatrixNow, an online investment platform that has delivered in partnership with EasyEquities.

According to Savage, “Partnerships are a key part of our business, and we are constantly exploring new ways to work with like-minded companies. Being named the number one invest-tech and fintech company in Africa is definitely a feather in our caps. It shows that we are relevant on the continent we call home, and that we have a winning partnership with SatrixNow.”

SA’s top stockbrokers

EasyEquities was named SA’s Top Online Stockbroker and Top TFSA Provider by Financial Mail Investors Monthly at SA’s Top Stockbroker Awards for 2016.

The survey of SA’s stockbrokers is in its seventh year and has established itself as the leading assessment of the stockbroking industry. It is conducted by Intellidex, a specialist financial research house, and canvases both stockbrokers and clients.

“The Top Stockbroker awards are very special to us as they reflect what our clients think of our product,” said Almero. “We have done well in these awards every year since we launched EasyEquities in 2014, which tells us that our investors love what we are doing.

“It is also great to have been named SA’s number one tax-free savings account (TFSA) provider for two years running, particularly considering last year was the first time the award was prtesented. So we have effectively been number one since the beginning”

Accenture innovation index

EasyEquities took the title of Top Innovative Concept at the Accenture Innovation Index Top Achievers conference. The award was won for our innovative investment baskets, which came online in June 2016.

“Share baskets allow EasyEquities investors to buy a selection of shares, with assigned weightings, chosen by an asset manager, a brand or a personality,” explained Charles. “Initially we launched two baskets – one with 45 stocks and one with 20 – chosen by two of our asset managers. We subsequently launched a pair of ‘Pink Drive’ baskets with slightly higher basket fees, which we donated directly to the Pink Drive.”

Jan braai basket

Exchange-traded fund (ETF) baskets are the newest additions to the EasyEquities basket line-up. These baskets allow investors to pick an ETF, which is a basically a bundle of shares, based on his or her individual risk profile.

“The great thing about ETF baskets is that you can buy them as part of your tax-free savings allowance,” said Charles.

It is an innovation within an innovation, delivered via an innovative platform. More baskets are on the horizon. Look out for exciting partnerships with Cartesian Capital and Gareth Cliff, among others.

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