Assupol today launches its new website at www.assupol.co.za. The website is an interactive platform that provides easy navigation and updated information on the insurer’s complete range of products and services. The aim is to assist clients, brokers and intermediaries to make well-informed decisions about their financial needs and goals.
The new site is a high-tech responsive site compatible with today’s browsers and mobile devices. It features several new elements, including a quick funeral policy quote, branch locator, a “call-me-back” service, testimonials, and the latest advertising campaigns – all aimed at optimizing the client experience.
The new website comes after the advertising campaign which was launched in January 2014 featuring well-renowned musician and brand ambassador Hugh Masekela. Assupol has also enhanced its online presence with a new Youtube channel.
“Our clients are our priority, and we have engaged with them to create a website that makes it easier for us to service them better”, says Annelize van Blerk, Head of Corporate Affairs. “Our new site is modern and easy-to-use. It strengthens our brand position, and is a material expression of our tagline - serving those who serve", continued Annelize.
The website launch comes on the eve of the Assupol’s 101-year anniversary on 15 July. The new site is a reflection of the spirit and vision of the company, and also of its growth and development throughout the years
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