Assupol introduces new look as they commit to continue serving those who serve SA

Assupol, one of South Africa’s oldest life insurance companies, today unveiled its rebranding campaign which includes the introduction of a revamped logo and a tagline, “Serving those who serve, since 1913”. The rebranding process is in line with the insu

"We are embarking on an exciting new advertising and marketing campaign to promote our new brand. For Assupol, serving those who serve is more than just a tagline, but a promise; a philosophy of doing business that we are reinforcing with our stakeholders. We have come a long way from providing insurance predominantly to the police, so to remain financially viable in a competitive industry, we have evolved beyond servicing one segment of the market,” said Assupol Life CEO Bridget Mokwena.

The company demutualised in 2010 and it is profoundly known for its innovation after becoming the first South African life insurer to settle claims within 48 hours.

"Our rebranding goes beyond the visual appeal but also encompasses improved efficiencies across all our offices. Our new look is expected to enhance appreciation of our existing clients who have helped build the brand over the years as well as appeal to potential clients. We also anticipate that our staff members will remain motivated and continue to provide quality service at all times,” said Mokwena.

Assupol’s rebranding campaign will appear on various platforms including broadcast and print mediums.

South African music icon Hugh Masekela has partnered will Assupol and will be featured in the advertising campaigns.