Vitality unlocks additional adjustments to its wellness programme to encourage South Africans to stay healthy and rewarded while at home

27 March 2020 Discovery

Stay healthy at home and get rewarded with Discovery Vitality

• Vitality’s behaviour change programme tailored to stay-home period
• Vitality Active Rewards maximum weekly goal drops from 900 to 300 Vitality points
• Double HealthyFood cash back at Woolworths and Pick n Pay, and a free online delivery for members
• Double HealthyCare cash back at Clicks and Dis Chem
• Discounted Vitality Active Rewards vouchers for Netflix, BoxOffice, as well as gaming vouchers
• Free access to customised online learning support for grades 4 to 12
• Vitality members with Vitality Active Rewards can donate their Discovery Miles towards curbing the spread of COVID-19

In support of our President’s call for our nation to heighten collective efforts in curbing the spread of COVID-19 by staying at home, Discovery Vitality is adjusting its wellness offering to members to encourage healthier choices during this 21-day period.

Dinesh Govender, CEO of Discovery Vitality says: “Vitality is a dynamic behaviour change programme aimed at encouraging people to improve their health. We’ve therefore redesigned our offering to create Vitality at home to ensure we can help members stay healthy and get rewarded in a manner that is relevant in this difficult period.”

How to stay healthy and rewarded with Vitality at home

Staying active

It is very important that everyone stays at home to prevent the spread of COVID-19. Therefore, the Vitality Active Rewards weekly maximum goal has been dropped to 300 points for all members, instead of 900. To help people achieve their goals, Vitality is introducing an online fitness programme with a daily schedule of high-intensity workouts, yoga, surprise fitness challenges and more. These will be free to all South Africans and available at home through the Vitality section on Discovery’s website and social media channels from Monday, 30 March 2020.

Up to four free specialised fitness training sessions will be shared daily, including tutorials from Vitality Ambassadors Caster Semenya, Wayde van Niekerk, Chad le Clos and Lucas Radebe for #fitspiration, along with Virgin Active’s top instructors. “We have created a daily multi-slot Vitality Home Workout schedule that can be accessed across our digital channels on YouTube, Facebook, Twitter and Instagram,” he said.

Members can also enjoy discounts on home entertainment through Vitality Active Rewards with the ability to watch BoxOffice and Netflix movies for less with Discovery Miles. Sony PlayStation Store and Steam gaming vouchers have been added as rewards.

Mastering the kitchen

With all meals needing to be prepared at home during the 21 days at home, it’s important to eat healthily. Vitality members will get double their regular cash back on HealthyFood at Woolworths or Pick n Pay, which means Discovery Bank clients will be able to get up to 100% cash back on healthy food items. Vitality members will also get a free Pick n Pay delivery voucher to use on their next Pick n Pay online shopping experience. The voucher is valid until 30 April 2020.

Vitality HealthyFood Studio Executive Chef Dereck Nair will be providing biweekly online masterclasses and guest celebrity chefs’ cooking demos to share inspiration for healthy meals that are easy for families to cook together.

For families and kids

Johno’s eFitness Faculty powered by Vitalityis helping families stay fit with twice-daily classes. The first is a high-intensity workout at 08:00 for everyone, and at 14:00 it is just for kids with Jeff.

To ease home schooling, members will have free access to customised digital learning supportfor grades 4 to 12 from MyTopDog, Vitality’s digital education partner.

Given the nature of our current context, Vitality has paused all physical health and fitness checks. However, members can still earn Vitality points by going online to do their fitness, and nutrition assessments by working out their Vitality Age and doing an online Vitality Kids Health Review.

Members will also get double their HealthyCare cash backon healthy essentials from partners Dis-Chem and Clicks.

Members can expect live Facebook Q&A sessions with the Vitality wellness team – dietician Terry Harris, biokineticist Mari Leach, and Dr Seranne Motilal – on how to stay healthy and happy at home.

Paying it forward

Vitality members with Vitality Active Rewards can donate their Discovery Miles to a new Vitality MoveToGive campaign to curb the spread of COVID-19 in areas without adequate access to sanitation. To donate, members can select MoveToGive as their reward on the Discovery app. Donations will help build handwashing stations in South Africa’s informal settlements in support of UNICEF’s ‘Little Hands Matter initiative’. The Discovery Fund has committed to match all member donations towards this campaign.

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