Discovery acquires full ownership of its UK joint venture; UK businesses rebranded
11 November 2014
· Discovery acquires remaining 25% of its UK joint venture, PruHealth and PruProtect, for £155 million
· Discovery’s operations in the UK to be rebranded Vitality, with two insurance lines, VitalityHealth and VitalityLife
· The UK operations form a key part of Discovery’s international business strategy - the life and health businesses are both in the top four companies in their respective markets; attracting annual insurance premiums of approximately £480 million and new business of £110 million