Discovery SENS announcement

07 June 2007 Discovery

(Incorporated in the Republic of South Africa)
(Registration number: 1999/007789/06)
ISIN: ZAE000022331
Share Code: DSY

Destiny Health Forms Marketing Alliance

With AEGON Direct Marketing Services, Inc.

Further to the strategy articulated at our interim results (22 February 2007), whereby we communicated that Destiny Health ("Destiny") would pursue select growth opportunities in the United States, we are pleased to announce Destiny have formed a marketing alliance with AEGON Direct Marketing Services, Inc. (AEGON-DMS), an AEGON company. In terms of this agreement, Destiny is entitled to market its wellness-based healthcare plan in the United States using the AEGON-DMS distribution channels, with the product being underwritten by Stonebridge Life Insurance Company, an AEGON company. Destiny will initially focus on Illinois, Wisconsin, Colorado and Michigan, with the option to expand into additional states in due course. 

The agreement is effective immediately, and is not expected to have a material impact on profits in the short-term.

About Destiny Health

Destiny Health's innovative wellness-based healthcare plan is designed to make people healthier and enhance and protect their lives, by balancing health insurance coverage with incentives that motivate active participation in health care and reward healthy behaviors.

Destiny Health's wellness-based strategy is modeled after Destiny Health's parent company, Discovery Holdings Ltd., an international life and health insurance company that has successfully enrolled over two million members in its health plan since 1992. Combined, Destiny Health and Discovery are the largest providers of wellness-based healthcare plans in the world.

Destiny Health has forged partnerships with some of the most respected and recognized names in the health and wellness field to help extend the reach of its wellness-based health plan. Destiny Health Empowerment Plan members enjoy robust perks through partnerships with Life Time Fitness, Curves and other regional and local fitness facilities. To learn more, visit


AEGON is one of the world's largest life insurance and pension companies, and a provider of investment products. AEGON empowers local business units to identify and provide products and services that meet the evolving needs of customers, using distribution channels best suited to local markets. AEGON takes pride in balancing a local approach with the power of an expanding global operation.

With headquarters in The Hague, the Netherlands, AEGON companies employ approximately 29,000 people worldwide. AEGON's businesses serve millions of customers in over twenty markets throughout the Americas, Europe, and Asia, with major operations in the United States, the Netherlands and the United Kingdom.

Respect, quality, transparency and trust constitute AEGON's core values as the company continually strives to meet the expectations of customers, shareholders, employees and business partners. AEGON is driven to deliver new thinking with the ambition to be the best in the industry.  AEGON operates through various subsidiaries, including AEGON Direct Marketing Services and Stonebridge Life Insurance Company.

About AEGON Direct Marketing Services, Inc.

AEGON Direct Marketing Services, Inc. is a premier direct marketer of life and supplemental health insurance products and fee-based programs.  It has extensive experience in developing product-specific direct response campaigns and designing products specifically for the direct response and point-of-sale channels.  ADMS markets its products through two distinct channels: directly to consumers and through endorsements of sponsoring partners such as financial institutions, associations, employer groups, auto dealers, and retailers.  AEGON Direct Marketing Services, Inc. is an AEGON company.  For more information, visit the ADMS website at

About Stonebridge Life Insurance Company

Stonebridge Life Insurance Company offers families straightforward and convenient ways to protect their financial assets.  Stonebridge Life Insurance Company offers term and whole life insurance plans directly to consumers via mail, phone, and the Internet.  Stonebridge Life has been protecting families across America for over 30 years and as of May 30, 2007, is rated A+ (Superior; 2nd of 15) for financial strength by AM Best Company, one of the most respected independent analysts of the insurance industry.  Stonebridge Life Insurance Company is an AEGON company. 



7 June 2007


RAND MERCHANT BANK (A division of FirstRand Bank Limited

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