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Discovery Bank clients experience the future of banking, now

31 August 2021 Discovery

The better clients manage their money, the more they get out of the Bank and this value proposition is further enhanced through an intuitive experience underpinned by state-of-the-art technology

Consumers can bank the way they’ve always banked, or they can bank with Discovery Bank, which offers servicing and banking solutions of the future, now. This is the premise of Discovery Bank’s new integrated marketing campaign: The Future of Banking Now.

“We want to show consumers the exceptional features that the Bank has built that gives clients a completely new experience. It’s about levelling up the status quo. For some, the future of banking looks starkly different from what they offer today — at Discovery Bank clients get superior banking technology in the present, through the bold and systematic investments we’ve made in digital capability and the focus on customer satisfaction,” says Hylton Kallner, CEO of Discovery Bank.

“Our new campaign juxtaposes current banking practices with the smart, seamless and rich shared-value world which Discovery Bank offers. With many innovative features built into the Discovery Bank app, such as the account origination process, Discovery Pay, Live Assist and Smart Vault — our clients can truly experience cutting-edge, shared-value banking right now from wherever they are,” Kallner adds.

The launch of the advert, which also includes a sneak peek of a new banking feature that will be available soon, is the first element of a full-scale brand campaign.

Chief Marketing Officer, Firoze Bhorat, says “As a shared-value bank, Discovery Bank occupies a unique position in the market. Our latest campaign seeks to build on this positioning and to further differentiate the brand by showcasing some of its unique features, as well as the state-of-the-art technology that has been introduced by the Bank.”

Promotion plan

The campaign will run across multiple platforms: TV, radio and digital and as well as on the Discovery sponsorship platforms: Formula 1 and the English Premier League and includes an extended 90’ advertisement that takes you through Discovery Bank’s full banking journey and two 60’ cut down advertisements to emphasise specific messages.

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