Discovery announces collaboration with Apple to launch Vitality Active Rewards watch

10 September 2015 Adrian Gore, Discovery
Adrian Gore, Discovery Chief Executive.

Adrian Gore, Discovery Chief Executive.

Discovery announced today the launch of Vitality Active Rewards with Apple Watch for use by Vitality and the Vitality network. This brings together the Vitality Rewards Program with Apple's groundbreaking health and fitness device, Apple Watch. Vitality Active Rewards with Apple Watch will enable Vitality members around the world to be motivated and encouraged to get more active and by achieving their goals, earn their Apple Watch and pay less for their health or life insurance.

"Apple Watch, through its engaging, personal interface and powerful health capabilities, is a fantastic tool to motivate and reward Vitality members to get active,” said Discovery Chief Executive Adrian Gore. “We are very excited to make Apple Watch available to Vitality customers who will not only pay less for their health or life insurance but are able to earn their Apple Watch simply by being active."

"Vitality shares our conviction that being active has a powerful impact on people’s lives, and we are excited to collaborate with them on this initiative,” said Jeff Williams, Apple’s senior vice president of Operations. "We are thrilled that Apple Watch will be worn by Vitality customers, helping them live a better day by being more active.”

Vitality Active Rewards with Apple Watch is made possible by the innovative health and fitness features of Apple Watch and Vitality's clinical, actuarial and behavioral economics capability which has delivered demonstrable and sustainable health improvements within its client base over the past 15 years; and the actuarial surplus generated by the insurance products using Vitality at their core.

Details of Vitality Active Rewards with Apple Watch will be available later this month, and will launch in South Africa this Spring, with additional markets thereafter.

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