ACE changes its legal entity name to Chubb
Gary Jack, Country President for Chubb Insurance South Africa Limited
ACE Insurance Limited in South Africa changes its legal entity name to Chubb Insurance South Africa Limited
Chubb today announced that its subsidiary, ACE Insurance Limited in South Africa, has received regulatory approvals to change its legal entity name to Chubb Insurance South Africa Limited.
The new company name in South Africa follows ACE Limited’s acquisition of The Chubb Corporation which was completed on 14 January, 2016, creating a global insurance leader operating in 54 countries under the renowned Chubb name. The new Chubb is the world’s largest publicly traded property and casualty insurer.
Following the legal entity name change, customers and business partners will begin to see the company’s new brand identity. The new logo is a simple expression of the Chubb name – a clear, refined, modern expression of Chubb. To balance the simplicity of the logo, the company has chosen an ‘out-of-the-box’ approach by using nine colours to represent the new Chubb brand, reflecting the diversity and energy of its culture, thinking, global presence, the many different customers it serves and the many products it offers. All this will be backed by the company’s ‘signature’ - "Chubb. Insured." - a mark of craftsmanship.
Gary Jack, Country President for Chubb Insurance South Africa Limited, said:
“We have been operating in South Africa since July 2006 and what better way to commemorate this important milestone than launching our new name and brand. By combining the experience of both legacy companies, the acquisition further strengthens our offering in the South African marketplace making us even better placed to offer our clients a diverse portfolio of products, superior claims service and overall a strong service proposition.
There are three core truths about the new Chubb: superior underwriting, superior service and superior execution. Together what they say about us is superior craftsmanship. As craftspeople, we will continue to conceive, craft and deliver extraordinary insurance coverage and service that our customers in South Africa and around the world deserve.”
