KEEP UP TO DATE WITH ALL THE IMPORTANT COVID-19 INFORMATIONCOVID-19 RESOURCE PORTAL

FANews
FANews
RELATED CATEGORIES

Allianz once again named the world’s #1 insurance brand in Interbrand’s Best Global Brands Ranking

21 October 2020 Allianz

• The ranking confirms Allianz’s growing brand strength and relevance in people’s lives
• Allianz’s resilience and focus on customer centricity is reflected in the success of the brand

For the second consecutive time, Allianz has emerged as the top insurance brand in the world, according to Interbrand’s Best Global Brands Ranking. The positive news comes at an especially uncertain time for markets and industries across the globe, as they attempt to navigate the challenges of a worldwide pandemic.

“Our focus on resilience, integrity and customer centricity is paying off. Allianz has once again been recognized as #1 insurance brand globally, which is fantastic news and confirms that we are on the right track,” said Oliver Bäte, Chief Executive Officer of Allianz SE.

“We are immensely proud to be the #1 insurance brand, and to have secured our place on the Top 40 Best Global Brands list. In just ten years, Allianz has moved from 67th place on the list with a value of $4.9 billion in 2010, to 39th place with a value of almost $13 billion in 2020. While half the brands in the Top 100 failed to grow this year, Allianz’s brand valuation increased by 7 percent despite the crisis, taking it to $12.935 billion,” said Christian Deuringer, Head of Brand & Partnerships at Allianz SE. “We have set ourselves a goal to become a Top 25 brand by 2025.”

For Allianz, the ranking is more than an encouraging sign of the brand’s growing strength. It also points to Allianz’s increasing role in people’s lives.

“During Covid-19, we worked extremely hard to deliver on our promise and beyond, taking on an even greater role in the lives of our customers, our employees and our communities, helping secure the future, and giving our customers courage in these difficult times,” stated Serge Raffard, Group Strategy, Marketing, Distribution Officer at Allianz SE.

“Our customer centricity and resilience allow us to benchmark ourselves against brands across industries. The diversity of what we offer, for example, with health services like Doctor on Call, or Chat with Allianz Partners, had an immense impact during the pandemic and made the difference,” Raffard added. “We are now up to higher summits with our Olympic partnership kicking off worldwide on January 1st, 2021. And we look forward to many more milestones.”

Interbrand publishes the Best Global Brands report on an annual basis. Each year's report aims to identify the world's 100 most valuable brands. Interbrand’s brand valuation method was the first to receive ISO 10668 certification.

To qualify, brands must be publicly listed and have a global presence. Brands are then evaluated following the economic profit that can be allocated to branded sales, the role of brand, i.e. the extent to which the brand influences the buying decision, and finally the brand’s strength, which is established over ten different internal and external factors of brand performance.

For the complete Top 100 ranking and report with comprehensive analysis of growth, sector, and industry trends, visit www.interbrand.com/best-global-brands/.

Quick Polls

QUESTION

ASISA’s lobbying of the SARB to suspend Circular 15, which contained significant changes to foreign exchange controls. What is your take on this accusation?

ANSWER

[a] ASISA was right to seek clarity on Circular 15
[b] Large asset managers are conflicted & will suffer financially if Circular 15 stands
[c] Savers get enough exposure to offshore assets under existing Reg 28
[d] Who cares?
fanews magazine
FAnews November 2020 Get the latest issue of FAnews

This month's headlines

Customer experience in the ‘now’ generation
Is our industry a tainted industry?
How to keep brokers out of the firing line
Getting to grips with contractual versus delictual liability
International trusts and tax consequences
The COVID-19 pandemic and medical schemes
Subscribe now