The end of “one-size-fits-all” banking?
15 September 2017
With Capitec’s latest trading update making a case for what consumers in emerging markets want – and need – the time for “one-size-fits-all” banking looks set to be over. As the bank continues attracting up to 150 000 new customers each month, it’s redefining the “typical banking experience”. Marwan Elnakat, Digital Banking Solutions Director for the CISMEA region at Gemalto, argues that a similar evolution is underway in the digital banking space. While banks have responded well for the most part, offering new digital services such as mobile apps and online portals, next generation users are already demanding a move away from a “one-size-fits-all” approach to digital banking.