Nedbank takes the hassle out of switching current accounts

Since the launch of AskOnce in 2007, Nedbank has for two years running, been voted the number one bank in service in the ‘Ask Afrika Orange Index for 2007 and 2008’.

This result is indicative of an improved service offering by the bank to its clients through enhanced efficiencies and overall customer service.

The premise of AskOnce is centred on the promise that Nedbank clients will only have to ask once and that the person they talked to initially would take the responsibility for ensuring that their request is resolved.

“In a continued effort to constantly improve on service delivery, Nedbank introduced the ‘Hassle-Free Desk’, which has been established to assist new clients with opening a current account,” says Doug Hardie, Executive General Manager of Client Services.

As a bank, we have noted that while some consumers may be dissatisfied with the relationship they may have with their current bank and at times with their fees and charges for example, many are reluctant to switch their current accounts to another institution as this involves the hassle of moving multiple debit orders with a range of service providers.

“Hence the introduction of what is now the seventh promise of the AskOnce service commitment. With this hassle-free promise, clients are encouraged to take Nedbank up on the offer to switch their accounts by either visiting a Nedbank branch, or by simply phoning the Hassle-Free Desk, 0860 NEDBANK, where they will be assisted with opening the account and switching debit orders quickly and efficiently,” adds Hardie.

Should Nedbank not deliver on this promise, R50 will be donated to a Nedbank-approved charity selected by the client.

Over the past two years, the AskOnce service proposition has supported Nedbank’s drive to create those exceptional client experiences when they engage with the bank. Not only have the ‘broken’ promises highlighted by clients helped the bank focus on the key areas of its business, but the charities have benefited as well, with over R100 000 donated over the last two years.

“Service delivery remains at the core of Nedbank’s long-term approach to provide world-class service, with our clients at the centre of the way we execute this strategy,” he concludes.